Womens Flannel Pajama Pants

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-48.6%

Conversion, latest week

0.5%

Market size, estimated

$14Ka year

Peak month

December77.8× the quietest month

Top search term

green pajama pants30K searches a year

Listings sell for $19.55 on average, from $8.71 to $39.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.55 that is $0 to $2K a year per listing.

Average price

$19.55inside the $15 to $100 sweet spot

Price range

$8.71–$39.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #411 within Sleep & Lounge. It carries 3,601 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

11.3%

Average rank

#411in Sleep & Lounge

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

3,601per listing

Listings tracked

129

45 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

45

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months