Womens Cashmere Scarves

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -77.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

-77.5%

Conversion, latest week

0.7%

Market size, estimated

$24Ka year

Peak month

December34.4× the quietest month

Top search term

cashmere scarf for women29K searches a year

Listings sell for $42.71 on average, from $5.97 to $189.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.71 that is $0 to $4K a year per listing.

Average price

$42.71inside the $15 to $100 sweet spot

Price range

$5.97–$189.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #393 within Scarves & Wraps. It carries 2,387 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

15.8%

Average rank

#393in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,387per listing

Listings tracked

47

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months