womens cashmere scarves
Skip itSoft demand (-77.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.71avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Okay$5.97–$189.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,387.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 87K searches
Growth
Bad-77.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, womens cashmere scarves is a $24K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
womens cashmere scarves market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #393
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 83%
- Out of stock
- 15.8%
- Avg brand age
- 39 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
42
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
35%
Top 20: 71%
Open market
42%
- RYYOYY16%
- FURTALK15%
- PULI9%
- INOGIH7%
- Villand6%
- American Trends5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -77.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 34.4×
Top womens cashmere scarves search terms
- cashmere scarf for women29K/yr
- womens cashmere scarves24K/yr
- plaid scarves7K/yr
- blanket scarf for women oversized travel4K/yr
- plaid blanket scarf6K/yr
- flannel scarf women5K/yr
- cashmere scarf for women winter12K/yr
Top womens cashmere scarves products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$59.024.6★365 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.354.7★436 rev
INOGIH Large Cold Weather Scarf and Wraps for Women Winter Fall Warm Soft Wraps for Evening Dresses Weddings
INOGIH$6.984.5★78 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$14.924.7★7,498 rev
FURTALK Winter Scarf for Women Shawl Soft Tassel Plaid Large Oversized Scarves Wraps
FURTALK$13.074.7★1,133 rev
Newest
by launch date
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.325 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.35436 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Mottle Camel
RYYOYY$59.08365 rev
INOGIH Large Cold Weather Scarf and Wraps for Women Winter Fall Warm Soft Wraps for Evening Dresses Weddings
INOGIH$6.9878 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Baby Blue
RYYOYY$58.84365 rev
Trending
90-day click momentumWASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.323.4★
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Mottle Camel
RYYOYY$59.084.6★
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.354.7★
LaniLani 100% Pure Cashmere Scarf 71 x 12 Long Luxurious Winter Gift For Women and Men (Christmas Red)
LaniLani$93.690.0★
FURTALK Pashmina Shawl Wraps Cashmere Feel Blanket Scarves Fashion Scarf for Women Evening Wedding Bridesmaid Gifts
FURTALK$14.864.7★
What buyers say about womens cashmere scarves
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery soft material”
“Beautiful and warm”
“Great quality great for a gift”
“The color is vibrant”
“The perfect weight”
“Fit very well”
“Material is well constructed”
“Worth the money”
“it is comfortable”
“gift was well received”
What buyers complain about
“Looked cheap”
“Different shade of pink”
“WAY TOO THIN”
“Very short scarf”
“Very cheap material”
“Item looks used”
“Felt like the color was a little different in person than in the photos”
“it sheds a lot of lint”
“Feels expensive”
“Very thin”
Top return reasons
Common questions
- Is womens cashmere scarves profitable to sell on Amazon United States?
- The niche generates $24K/yr across 47 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -77.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the womens cashmere scarves niche?
- 34 brands and 42 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in womens cashmere scarves?
- Top complaints mined from reviews: Quality-Overall, Color, Thickness. The return rate is 6.5% — above our launch gate.
- When does demand for womens cashmere scarves peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 34.4× the quietest.
- What does it cost to enter the womens cashmere scarves niche?
- Listings span $5.97–$189.00; the average listing price is $42.71 (sweet spot $15–$100). The average incumbent carries 2,387 reviews — the moat a new listing must climb.