Womens Boxer Briefs

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

0.8%

Market size, estimated

$365Ka year

Peak month

December1.5× the quietest month

Top search term

womens boxer briefs459K searches a year

Listings sell for $24.25 on average, from $8.28 to $56.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $24.25 that is $2K to $6K a year per listing.

Average price

$24.25inside the $15 to $100 sweet spot

Price range

$8.28–$56.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #75 within Lingerie. It carries 4,138 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

1.1%

Average rank

#75in Lingerie

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

4,138per listing

Listings tracked

107

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months