Womens Boots

Shoppers searched for this 63.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.

Searches, last 12 months

63.5M

Growth, 90 days vs prior 90

-30.1%

Conversion, latest week

0.3%

Market size, estimated

$6.8Ma year

Peak month

December4.0× the quietest month

Top search term

cowboy boots for women5.8M searches a year

Listings sell for $42.55 on average, from $29.00 to $55.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $42.55 that is $128K to $170K a year per listing.

Average price

$42.55inside the $15 to $100 sweet spot

Price range

$29.00–$55.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$128K–$170K

Returns

15.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Boots. It carries 1,778 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#92in Boots

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,778per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months