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Womens Basketball Shorts

Womens Basketball Shorts shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45

Market size 27Growth 76Conversion 5Competition 95Returns 17Price range 80Avg price 95Brand share 81Review moat 45Quality gap 48
This niche Category average · 16,930 niches

Is Womens Basketball Shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Womens Basketball Shorts is a $117K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.

Womens Basketball Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +62.5% over the last 90 days and 0.4% of searches end in a purchase.

$117K

revenue / yr

Units sold / yr8K
Search volume / yr+62.5%1.2M
Conversion rate0.4%
Avg price$23.49

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers39 · 139
Top-5 product click share18%
Open market46%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 116 products

Sponsored placement71%
New entrants (1y)13· 5 succeeded
Avg rating4.5★
Avg reviews2,030

Top Womens Basketball Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

$0$2K$5K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

139

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

18%

Top 20: 45%

Open market

40%

  • Nike17%
  • Under Armour17%
  • adidas8%
  • Liberty Imports7%
  • Augusta Sportswear6%
  • Dalavch5%

Womens Basketball Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.4%Products116Brands39Top 5 Brands54%OOS Rate3.9%Rating4.5★Reviews2,030Avg BSR#794
50K30KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Top Womens Basketball Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • womens basketball shorts300K/yr
  • basketball shorts women240K/yr
  • womens under armour shorts131K/yr
  • nike womens shorts105K/yr
  • mesh shorts women75K/yr
  • under armour womens shorts55K/yr
  • women basketball shorts53K/yr
  • nike women shorts41K/yr
  • women nike shorts36K/yr
  • basketball shorts for women28K/yr

What reviews say buyers love and hate about Womens Basketball Shorts

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Size-Overall23%

Fits as expected

Comfort-Overall19%

comfortable to wear

Quality-Overall5%

Seems to be well made

Soft Feel4%

Softest Leggings

Color4%

Colors are nice variety

What buyers complain about

52% of reviews
Size-Overall26%

Too short

Material Quality7%

Shoddy material

Waist Fit3%

Too tight in waist

Comfort-Overall3%

Not the most comfortable

Quality-Overall3%

which seems like an issue with quality control

Womens Basketball Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

7.2%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Waist Fit
11%
3Length
8%
4Thigh Fit
5%
5Material Quality
3%

Common Womens Basketball Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Womens Basketball Shorts 56/100 on Amazon United States — Worth a look. The niche generates $117K/yr across 116 tracked products. 5 of 13 products launched in the last 360 days are still selling. Search demand moved +62.5% over the last 90 days.
Search demand for Womens Basketball Shorts on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 3.3× the quietest.