Skip to content

Womens Athletic Hat

Fail

Buyers convert on only 1.1% of searches, so Womens Athletic Hat is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$70K/yr301K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
12%top-5 click share · 90 brands · 255 sellers

Flapen Score

Womens Athletic Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Athletic Hat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Athletic Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Athletic Hat 301K times last year and spent an estimated $70K. The top 5 brands take 45% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
1.1%
Market size, estimated
$70Ka year
Peak month
April1.6× the quietest month
Top search term
gorras para mujer originales129K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $6.89 to $147.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.19 that is $0 to $2K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$6.89–$147.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,767 within Baseball Caps. It carries 2,727 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
99%
Out of stock, average day
2.9%
Average rank
#2,767in Baseball Caps
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,727per listing
Listings tracked
221

04 · Newcomers

22 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
52
Successful launches
22Amazon's first-year sales bar
Average brand age
38 months

Products

Top Womens Athletic Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

90 rising

Sellers

255

Top-5 brand share

45%

Top 20: 74%

Top-5 click share

12%

Top 20: 35%

Open market

53%

  • Brand 115%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Womens Athletic Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Womens Athletic Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gorras para mujer originales129K/yr
  • women ball cap26K/yr
  • pink yankees hat22K/yr
  • ball cap women14K/yr
  • womens ballcap14K/yr
  • under armour hats for women13K/yr
  • gorras de mujeres originales17K/yr
  • pink ny hat13K/yr
  • casquette10K/yr
  • womens under armour hat7K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Athletic Hat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Run short”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Womens Athletic Hat questions

Answered from the same tracked data.