Womens Athletic Hat
FailBuyers convert on only 1.1% of searches, so Womens Athletic Hat is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $70K/yr301K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 12%top-5 click share · 90 brands · 255 sellers
Flapen Score
Womens Athletic Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Athletic Hat is stronger. Inside it, weaker.
Market
The Womens Athletic Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Womens Athletic Hat 301K times last year and spent an estimated $70K. The top 5 brands take 45% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $70Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- gorras para mujer originales129K searches a year
02 · Price
A sale here is worth $21.19.
Listings sell for $21.19 on average, from $6.89 to $147.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.19 that is $0 to $2K a year per listing.
- Average price
- $21.19inside the $15 to $100 sweet spot
- Price range
- $6.89–$147.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,767 within Baseball Caps. It carries 2,727 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 99%
- Out of stock, average day
- 2.9%
- Average rank
- #2,767in Baseball Caps
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,727per listing
- Listings tracked
- 221
04 · Newcomers
22 of last year's 52 launches cleared the first-year sales bar.
52 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 52
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Womens Athletic Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
90 rising
Sellers
255
Top-5 brand share
45%
Top 20: 74%
Top-5 click share
12%
Top 20: 35%
Open market
53%
- Brand 115%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 54%
- Brand 63%
Demand
Womens Athletic Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Search terms
Top Womens Athletic Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gorras para mujer originales129K/yr
- women ball cap26K/yr
- pink yankees hat22K/yr
- ball cap women14K/yr
- womens ballcap14K/yr
- under armour hats for women13K/yr
- gorras de mujeres originales17K/yr
- pink ny hat13K/yr
- casquette10K/yr
- womens under armour hat7K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Athletic Hat
We read the reviews and the return reasons for every product selling here.
“Run short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Athletic Hat questions
Answered from the same tracked data.









