womens athletic hat
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Price range
Good$6.89–$147.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,726.53avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 301K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, womens athletic hat is a $70K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
womens athletic hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,767
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 70%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
90 rising
Sellers
255
Top-5 brand share
45%
Top 20: 74%
Top-5 click share
12%
Top 20: 35%
Open market
53%
- 4715%
- adidas9%
- Under Armour9%
- TOP-EX7%
- Amazon Essentials4%
- New Era3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +2.8% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.6×
Top womens athletic hat search terms
- gorras para mujer originales129K/yr
- women ball cap26K/yr
- pink yankees hat22K/yr
- ball cap women14K/yr
- womens ballcap14K/yr
- under armour hats for women13K/yr
- gorras de mujeres originales17K/yr
- pink ny hat13K/yr
- casquette10K/yr
- womens under armour hat7K/yr
Top womens athletic hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Womens Blitzing Cap Adjustable (015) Halo Gray / / Astro Pink One Size Fits Most
Under Armour$10.874.5★1,517 rev
Nike Classic Fit Hat
Nike$26.154.6★2,932 rev
Womens Ponytail Hat Baseball Cap Adjustable Criss Cross Baseball Cap High Bun Unisex Quick Drying Trucker Hats (ZBlack One Size)
Enwokran$12.674.1★1,264 rev
adidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Pulse Magenta Pink/2 OSFA
adidas$14.954.6★9,553 rev
47 MLB New York Yankees Womens Brand Clean Up Cap (Rose Pink One Size)
47$32.194.7★10,476 rev
Newest
by launch date
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Pink One Size
Amazon Essentials$9.58185 rev
TOP-EX Womens Cooling High Ponytail Hole Baseball Cap Summer UV Protection Sun Hat for Running Walking Golf Tennis Lightweight Foldable Green M/L
TOP-EX$22.8151 rev
adidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Off White/Crystal Linen Beige/3 OSFA
adidas$17.949,553 rev
Champion Womens Essentials Adjustable Cap Lilac OS
Champion$14.7193 rev
Zando 2026 Trendy Unisex Valentines Baseball Caps Embroidered Heart Hats for Women Preppy Dad Mom Adjustable White Ball Cap Plain Cotton Trucker Hat for Workout Running Golf Tennies Travel One Size
Zando$8.49597 rev
Trending
90-day click momentumTOP-EX Womens Cooling High Ponytail Hole Baseball Cap Summer UV Protection Sun Hat for Running Walking Golf Tennis Lightweight Foldable Green M/L
TOP-EX$22.814.2★
adidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Off White/Crystal Linen Beige/3 OSFA
adidas$17.944.6★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Pink One Size
Amazon Essentials$9.584.5★
Juiterchy Women Retro Classic Visor Newsboy Cabbie Cap Beret Hats with Flower Buckle for Woman Ladies
Juiterchy$19.754.5★
KBETHOS Classic Cotton Adjustable Low Crown Cotton Baseball Cap Peach
KBETHOS$9.004.4★
What buyers say about womens athletic hat
What buyers praise and complain about, mined from review topics.What buyers love
“flattering fit”
“Amazing quality”
“Comfortable to wear”
“Great Deal”
“The color is accurate”
“As described”
“Cute style”
“Good quality material”
“Its also very lightweight and breathable”
“Easy to adjust”
What buyers complain about
“Run short”
“Cheaply made”
“Didnt like the material”
“Color is not as shown”
“Odd shape”
“Very misleading”
“a little pricey”
“Flimsy”
“The material is not soft so it is uncomfortable to wear”
“Came all wrinkled”
Top return reasons
Common questions
- Is womens athletic hat profitable to sell on Amazon United States?
- The niche generates $70K/yr across 221 tracked products. 22 of 52 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the womens athletic hat niche?
- 90 brands and 255 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in womens athletic hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.1% — above our launch gate.
- When does demand for womens athletic hat peak?
- Demand peaks in Apr; the busiest month runs 1.6× the quietest.
- What does it cost to enter the womens athletic hat niche?
- Listings span $6.89–$147.26; the average listing price is $21.19 (sweet spot $15–$100). The average incumbent carries 2,727 reviews — the moat a new listing must climb.