Womens Ariat Boots

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $539K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

0.3%

Market size, estimated

$539Ka year

Peak month

May2.2× the quietest month

Top search term

black cowgirl boots544K searches a year

Listings sell for $64.29 on average, from $27.32 to $266.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $64.29 that is $0 to $6K a year per listing.

Average price

$64.29inside the $15 to $100 sweet spot

Price range

$27.32–$266.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

16.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #156 within Boots. It carries 1,005 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#156in Boots

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,005per listing

Listings tracked

79

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months