womens+activewear+leggings
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Price range
Great$6.45–$58.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad5,807.83avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 248K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, womens+activewear+leggings is a $31K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
womens+activewear+leggings market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,286
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 82%
- Out of stock
- 3.0%
- Avg brand age
- 45 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
86
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
15%
Top 20: 37%
Open market
59%
- Reebok15%
- Amazon Essentials8%
- RBX5%
- L'eggs5%
- THE GYM PEOPLE4%
- CHRLEISURE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.3×
Top womens+activewear+leggings search terms
- reebok leggings for women43K/yr
- bamboo leggings17K/yr
- leggings low rise15K/yr
- plus size cotton leggings21K/yr
- low waist leggings16K/yr
- 100% cotton leggings with pockets9K/yr
- 100 percent cotton leggings12K/yr
- plus size black leggings with pockets12K/yr
- no boundaries leggings for women8K/yr
- modal leggings8K/yr
Top womens+activewear+leggings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leggs Casual Womens Cotton Leggings for All Day Wear Premium Blend Stretchy Comfort Waistband Black Size Medium (Pack of 1)
L'eggs$10.864.3★425 rev
Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large
Reebok$21.294.5★166 rev
CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M
CHRLEISURE$8.184.5★1,697 rev
HLTPRO 3 Pack Plus Size Leggings with Pockets for Women - Black High Waisted Tummy Control Soft Yoga Pants for Gym Workout
HLTPRO$20.724.4★3,653 rev
Boody - Womens Base Layer Full Leggings - Seamfree Tights - Bamboo Viscose - Mid-Rise Second-Skin Fit - Wide Waistband
Boody$33.734.4★486 rev
Newest
by launch date
Reebok Womens Ultimate Highrise 7/8 Legging Standard Fit 25 Inseam Lightweight Stretch Poly Motion Interlock Fabric Black Small
Reebok$38.14166 rev
Reebok Womens Superpower High-Rise 7/8 Legging Standard Fit 25 Inseam Lightweight Stretch Poly Fabric Black X-Large
Reebok$27.17166 rev
CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M
CHRLEISURE$8.181,697 rev
Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large
Reebok$21.29166 rev
LZYVOO Leggings with Pockets for Women 6 Packs Soft High Waisted Tummy Control Workout Yoga Pants(BlackGrayNavyWineGreenBrown-XL)
LZYVOO$36.546,179 rev
Trending
90-day click momentum
Amazon Essentials Womens Soft Leggings Grey Heather Small Long
Amazon Essentials$11.664.3★
LZYVOO Leggings with Pockets for Women 6 Packs Soft High Waisted Tummy Control Workout Yoga Pants(BlackGrayNavyWineGreenBrown-XL)
LZYVOO$36.544.4★
CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M
CHRLEISURE$8.184.5★
Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large
Reebok$21.294.5★
Felina Velvety Super Soft Lightweight Leggings 2-Pack - for Women - Yoga Pants Workout Clothes Black
Felina$31.394.5★
What buyers say about womens+activewear+leggings
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Comfortable to wear”
“Softest leggings”
“Amazing quality”
“Excellent value”
“love the pockets”
“Good stretch”
“Light material”
“Not see through”
“The material is thick enough”
What buyers complain about
“Too short”
“Awful smell”
“Transparent”
“To thick”
“clingy material”
“Low quality”
“Thin material”
“were tight around waist”
“falling apart”
“Wish they were a little darker in color”
Top return reasons
Common questions
- Is womens+activewear+leggings profitable to sell on Amazon United States?
- The niche generates $31K/yr across 148 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the womens+activewear+leggings niche?
- 63 brands and 86 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in womens+activewear+leggings?
- Top complaints mined from reviews: Size-Overall, Smell, Transparency. The return rate is 6.9% — above our launch gate.
- When does demand for womens+activewear+leggings peak?
- Demand peaks in Jan; the busiest month runs 2.3× the quietest.
- What does it cost to enter the womens+activewear+leggings niche?
- Listings span $6.45–$58.64; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 5,808 reviews — the moat a new listing must climb.