Women Essentials

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

0.3%

Market size, estimated

$70Ka year

Peak month

December3.6× the quietest month

Top search term

must haves for women360K searches a year

Listings sell for $14.83 on average, from $6.11 to $31.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $14.83 that is $0 to $1K a year per listing.

Average price

$14.83under the $15 to $100 sweet spot

Price range

$6.11–$31.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #219 within Lingerie. It carries 17,432 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#219in Lingerie

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

17,432per listing

Listings tracked

50

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months