Is wolverine mask profitable to sell on Amazon United States?

The niche generates $52K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (26/100).

How competitive is the wolverine mask niche?

4 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wolverine mask?

Top complaints mined from reviews: Size-Overall. The return rate is 4.5%.

When does demand for wolverine mask peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 17.4× the quietest.

What does it cost to enter the wolverine mask niche?

Listings span $15.11–$106.09; the average listing price is $33.58 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.

wolverine mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$33.58

avg listing price — sweet spot $15–$100

Price range

Great$15.11–$106.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great300.17

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 122K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wolverine mask is a $52K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 26/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

wolverine mask market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,459
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 15.4%
Avg brand age: 45 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Marvel82%
Jazwares Costume Play10%
Sun-Staches5%
ONETIGRIS3%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -3.2% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 17.4×

Open Trend

Top wolverine mask search terms

wolverine mask86K/yr +0.1%1.2% conv.
wolverine helmet11K/yr +0.8%1.7% conv.
wolverine mask kids7K/yr -4.3%1.1% conv.
wolverine mask adult6K/yr +20.6%0.9% conv.
marvel legends wolverine mask8K/yr -40.5%2.3% conv.
wolverine mask marvel legends3K/yr -69.4%1.4% conv.

All search terms

Top wolverine mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Legends Series Wolverine Premium Roleplay Mask Movie Gear Collectibles for Adults

Marvel$106.094.8★415 rev

Marvel X-Men This is My Wolverine Costume T-Shirt (Gold Large)

Marvel$18.105.0★8 rev

Marvel Studios Deadpool & Wolverine Mask & Claw Emoji Icons Tote Bag

Marvel$22.035.0★1 rev

MARVEL Wolverine Official Adult Halloween Accessory Kit - Plastic Mask with Elastic Strap plus Two Claw Accessories

Jazwares Costume Play$16.444.6★73 rev

Sun-Staches Official Wolverine Adult Sunglasses | Costume Accessory | UV400 | One Size Fits Most Adults

Sun-Staches$15.114.0★105 rev

Newest

by launch date

Marvel Legends Series Wolverine Premium Roleplay Mask Movie Gear Collectibles for Adults

Marvel$106.09415 rev

10mo ago

MARVEL Wolverine Official Adult Halloween Accessory Kit - Plastic Mask with Elastic Strap plus Two Claw Accessories

Jazwares Costume Play$16.4473 rev

11mo ago

Marvel X-Men This is My Wolverine Costume T-Shirt (Gold Large)

Marvel$18.108 rev

1y ago

Marvel Studios Deadpool & Wolverine Mask & Claw Emoji Icons Tote Bag

Marvel$22.031 rev

1y ago

OneTigris Balaclava Mesh Mask Ninja Style with Full Face Protection for Outdoor (Tan)

ONETIGRIS$23.731,199 rev

7y ago

What buyers say about wolverine mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall46%

“I really like the quality of the mask”

Value For Money17%

“Not too expensive”

Collectibles9%

“It fits in with your collection”

Gifting Purpose4%

“Perfect gift for my son”

Material Quality4%

“the material is solid”

Strength4%

“Sturdy and not cheap looking”

Display Size4%

“for display purposes I love it”

Design-Overall4%

“the overall look is very spot on”

Advertised Vs Actual Product4%

“it looks exactly like how it was shown in the film”

Assembly/Installation2%

“the detail is amazing and the assembly is simple and easy”

What buyers complain about

Size-Overall73%

“Will not fit large heads”

Top return reasons

Size-Overall53%

Defective Material/Parts11%

Value For Money11%

Color5%

Strap/String Quality4%

Comfort-Overall4%

Strength2%

Product Condition2%

Quality-Overall2%