wolverine jacket
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Great$70.42avg listing price — sweet spot $15–$100
Review moat
Good940.44avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$5.95–$170.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 64K searches
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, wolverine jacket is a $23K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
wolverine jacket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #14,094
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 40%
- Out of stock
- 13.6%
- Avg brand age
- 51 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
23
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
22%
- AOWOFS21%
- Wolverine19%
- DAYSTART12%
- Tasmiya's Fashion12%
- RABEEL TRADING8%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -37.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top wolverine jacket search terms
- wolverine jacket26K/yr
- wolverine jackets for men19K/yr
- wolverine leather jacket8K/yr
- wolverine dog tags5K/yr
- wolverine necklace3K/yr
- wolverine dog tag1K/yr
- wolverine jacket x-men769/yr
- wolverine leather jacket men1K/yr
Top wolverine jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOWOFS Mens Faux Leather Jacket Brown Moto Motorcycle Bomber Punk Fashion Slim Fit Coat
AOWOFS$44.214.5★325 rev
DAYSTART Two Double Sided Wolverine Name Dog Tags on 20 Inch Chain for Wolverine Lover Costume Cosplay Accessory
DAYSTART$6.724.5★431 rev
Mens Lambskin Leather Wolverine Style Jacket Retro Brown Look Real Leather Outerwear (Leather L)
Tasmiya's Fashion$123.745.0★3 rev
X Men Wolverine Striped Leather Jacket for Wolverine Logan fans Brown (Medium)
RABEEL TRADING$96.043.9★2 rev
Mens yellow Black Blue Leather Jacket for Men asymmetrical zippers Biker Style Quilted Shoulders & Lapel Collar Cosplay (US Alpha Medium Regular Regular Yellow Black & Blue)
Generic$170.160.0★0 rev
Newest
by launch dateMens yellow Black Blue Leather Jacket for Men asymmetrical zippers Biker Style Quilted Shoulders & Lapel Collar Cosplay (US Alpha Medium Regular Regular Yellow Black & Blue)
Generic$170.160 rev
Mens Lambskin Leather Wolverine Style Jacket Retro Brown Look Real Leather Outerwear (Leather L)
Tasmiya's Fashion$123.743 rev
Classic Wolverine Leather Jacket for Men Brown Vintage Biker Coat Zip-Up Front Hero-Inspired Style (Leather M)
Tasmiya's Fashion$129.223 rev
Brown Biker Leather Jacket for Men Inspired by Wolverine Real Lambskin with Front Zip (Faux L)
Tasmiya's Fashion$103.933 rev
Marvel X-Men Snap Varsity Jacket for Men - Adults Letterman Jacket with Embroidered Patches - Cool Varsity Jackets Polyester Fabric - Stylish Snap Button Kids Letterman Jackets (Small) Black
Marvel$38.3452 rev
Trending
90-day click momentum
Marvel X-Men Jim Lee Wolverine Jacket Hoodie (MD Royal)
Marvel$41.014.8★
Jild Distressed Caf Racer Black Leather Jacket Men - Genuine Lambskin Leather Biker Style Mens Vintage Motorcycle Jacket (YP-Blk-XL)
Jild$154.854.0★
Mens yellow Black Blue Leather Jacket for Men asymmetrical zippers Biker Style Quilted Shoulders & Lapel Collar Cosplay (US Alpha Medium Regular Regular Yellow Black & Blue)
Generic$170.160.0★
X Men Wolverine Striped Leather Jacket for Wolverine Logan fans Brown (US Alpha X-Large Regular Regular)
Optimum Trading Services$104.250.0★
Wolverine Mens Marshall III Sherpa Zip SHIRTJACK Dark Earth
Wolverine$46.134.7★
What buyers say about wolverine jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality on the dog tags”
“Fits great”
“Nice and warm jacket”
“Feels comfortable”
“Best gift ever for my soon to be hubby who is obsessed with Wolverine”
“I owned this jacket for almost 2 years, it has no signs of wear and tear”
“This item is as described”
“Nice for spring”
“the exchange was easy too”
“lightweight”
What buyers complain about
“It ran a bit big”
“4 broke in a week”
“Got jacket today open it smelled like bad Cologne and gas and a jacket looked too small”
“Honestly I knew it was gonna be cheaper quality because of the price”
“Inner pocket on mine is already ripping”
“no matter what size they seem to run to long in the arms”
“Pretty thin; quality is subpar”
“within three days of wearing the jacket it got a hole in the pocket lining”
“Not worth the money”
“Not great for concealed carry”
Top return reasons
Common questions
- Is wolverine jacket profitable to sell on Amazon United States?
- The niche generates $23K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the wolverine jacket niche?
- 14 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in wolverine jacket?
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 12.1% — above our launch gate.
- When does demand for wolverine jacket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the wolverine jacket niche?
- Listings span $5.95–$170.16; the average listing price is $70.42 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.