Wolverine Jacket

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-37.2%

Conversion, latest week

0.5%

Market size, estimated

$23Ka year

Peak month

October6.0× the quietest month

Top search term

wolverine jacket26K searches a year

Listings sell for $70.42 on average, from $5.95 to $170.16. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $70.42 that is $0 to $7K a year per listing.

Average price

$70.42inside the $15 to $100 sweet spot

Price range

$5.95–$170.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

12.1%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #14,094 within Accessories. It carries 940 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

68%

Out of stock, average day

13.6%

Average rank

#14,094in Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

940per listing

Listings tracked

25

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months