wolf mask
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$21.34avg listing price — sweet spot $15–$100
Review moat
Great221.72avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.12–$46.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$103K$103K/yr · 588K searches
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, wolf mask is a $103K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wolf mask market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $213K–$267K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,821
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 11.6%
- Avg brand age
- 44 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
29
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
27%
- Adolala45%
- Clobeau10%
- SULUBER6%
- California Costumes6%
- WanwanHut3%
- KIHOARL3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.5×
Top wolf mask search terms
- wolf mask251K/yr
- werewolf mask135K/yr
- wolf mask adult men52K/yr
- wolf head14K/yr
- wolf mask kids13K/yr
- coyote mask5K/yr
- black wolf mask6K/yr
- wolf masquerade mask10K/yr
- realistic wolf mask8K/yr
- wolfman mask9K/yr
Top wolf mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
Adolala$20.864.5★727 rev
Clobeau Skeleton Gloves Hairy Werewolf Hand Claws Gloves Halloween Wolf Werewolf Cat Paw Costumes Gothic Devil Vampire Glove
Clobeau$17.394.3★243 rev
SULUBER Halloween Wolf Mask Werewolf Masks Adult Large Space Size Natural Latex Material Suitable for Big Bad Wolfs Costume Adult and Cosplay Costume
SULUBER$18.154.4★19 rev
California Costumes Werewolf Ani-Motion Mask
California Costumes$28.234.3★1,046 rev
Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
Adolala$21.874.5★727 rev
Newest
by launch date
GNAYOAHLI Wolf Mask - Werewolf Costume Head Therian Mask for Halloween and Cosplay (Brown)
GNAYOAHLI$9.742 rev
WanwanHut Furry Fox Wolf Cosplay Costume Accessories Set - Plush Mask Wearable Tail & Paw Gloves for Halloween Party Role Play Dress Up
WanwanHut$37.324 rev
SULUBER Halloween Wolf Mask Werewolf Masks Adult Large Space Size Natural Latex Material Suitable for Big Bad Wolfs Costume Adult and Cosplay Costume
SULUBER$18.1519 rev
Joukavor Viking Wolf Mask with Fur Barbarian Headdress Werewolf Headpiece for Halloween Cosplay (Silver)
Joukavor$24.1037 rev
ZDOVLZZPON Animal Fox Wolf Mask Plush Half Face Mask for Christmas Party Cosplay Costumes
ZDOVLZZPON$8.8221 rev
Trending
90-day click momentumGNAYOAHLI Wolf Mask - Werewolf Costume Head Therian Mask for Halloween and Cosplay (Brown)
GNAYOAHLI$9.745.0★
WanwanHut Furry Fox Wolf Cosplay Costume Accessories Set - Plush Mask Wearable Tail & Paw Gloves for Halloween Party Role Play Dress Up
WanwanHut$37.324.8★
Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
Adolala$21.874.5★
Clobeau Skeleton Gloves Hairy Werewolf Hand Claws Gloves Halloween Wolf Werewolf Cat Paw Costumes Gothic Devil Vampire Glove
Clobeau$17.394.3★
Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
Adolala$20.864.5★
What buyers say about wolf mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great mask, great quality”
“It was what I expected”
“comfortable”
“Inexpensive and Adorable”
“especially for the quality materials”
“thoughtfully detailed design”
“It Is a great birthday present”
“Fit”
“Comes in a sturdy box to store”
“The hands are surprisingly detailed and convincing”
What buyers complain about
“Be careful, size is smaller than expected”
“It does have a chemical smell”
“Not very comfortable”
“Poor quality”
“Caused an allergic reaction on my sons skin”
Top return reasons
Common questions
- Is wolf mask profitable to sell on Amazon United States?
- The niche generates $103K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the wolf mask niche?
- 17 brands and 29 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in wolf mask?
- Top complaints mined from reviews: Size-Overall, Smell, Comfort-Overall. The return rate is 7.6% — above our launch gate.
- When does demand for wolf mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 13.5× the quietest.
- What does it cost to enter the wolf mask niche?
- Listings span $8.12–$46.15; the average listing price is $21.34 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.