- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $103K/yr588K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 67%top-5 click share · 17 brands · 29 sellers
Flapen Score
Wolf Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wolf Mask is stronger. Inside it, weaker.
Market
The Wolf Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Wolf Mask 588K times last year and spent an estimated $103K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 588K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $103Ka year
- Peak month
- October13.5× the quietest month
- Top search term
- wolf mask251K searches a year
02 · Price
A sale here is worth $21.34.
Listings sell for $21.34 on average, from $8.12 to $46.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.34 that is $2K to $5K a year per listing.
- Average price
- $21.34inside the $15 to $100 sweet spot
- Price range
- $8.12–$46.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #2,821 within Masks. It carries 222 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 11.6%
- Average rank
- #2,821in Masks
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 222per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Wolf Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
- Price
- $20.86
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 3y ago

Clobeau Skeleton Gloves Hairy Werewolf Hand Claws Gloves Halloween Wolf Werewolf Cat Paw Costumes Gothic Devil Vampire Glove
- Price
- $17.39
- Rating
- 4.3/5
- Reviews
- 243
- Age
- 2y ago

SULUBER Halloween Wolf Mask Werewolf Masks Adult Large Space Size Natural Latex Material Suitable for Big Bad Wolfs Costume Adult and Cosplay Costume
- Price
- $18.15
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

California Costumes Werewolf Ani-Motion Mask
- Price
- $28.23
- Rating
- 4.3/5
- Reviews
- 1,046
- Age
- 25y ago

Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
- Price
- $21.87
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 2y ago
Trending
estimated 90-day click momentum
GNAYOAHLI Wolf Mask - Werewolf Costume Head Therian Mask for Halloween and Cosplay (Brown)
- Price
- $9.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

WanwanHut Furry Fox Wolf Cosplay Costume Accessories Set - Plush Mask Wearable Tail & Paw Gloves for Halloween Party Role Play Dress Up
- Price
- $37.32
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 11mo ago

Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
- Price
- $21.87
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 2y ago

Clobeau Skeleton Gloves Hairy Werewolf Hand Claws Gloves Halloween Wolf Werewolf Cat Paw Costumes Gothic Devil Vampire Glove
- Price
- $17.39
- Rating
- 4.3/5
- Reviews
- 243
- Age
- 2y ago

Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women
- Price
- $20.86
- Rating
- 4.5/5
- Reviews
- 727
- Age
- 3y ago
Newest
by launch date
GNAYOAHLI Wolf Mask - Werewolf Costume Head Therian Mask for Halloween and Cosplay (Brown)
- Price
- $9.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

WanwanHut Furry Fox Wolf Cosplay Costume Accessories Set - Plush Mask Wearable Tail & Paw Gloves for Halloween Party Role Play Dress Up
- Price
- $37.32
- Rating
- 4.8/5
- Reviews
- 4
- Age
- 11mo ago

SULUBER Halloween Wolf Mask Werewolf Masks Adult Large Space Size Natural Latex Material Suitable for Big Bad Wolfs Costume Adult and Cosplay Costume
- Price
- $18.15
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

Joukavor Viking Wolf Mask with Fur Barbarian Headdress Werewolf Headpiece for Halloween Cosplay (Silver)
- Price
- $24.10
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 1y ago

ZDOVLZZPON Animal Fox Wolf Mask Plush Half Face Mask for Christmas Party Cosplay Costumes
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
29
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
27%
- Adolala45%
- Clobeau10%
- SULUBER6%
- California Costumes6%
- WanwanHut3%
- KIHOARL3%
Demand
Wolf Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.5×
Search terms
Top Wolf Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wolf mask251K/yr
- werewolf mask135K/yr
- wolf mask adult men52K/yr
- wolf head14K/yr
- wolf mask kids13K/yr
- coyote mask5K/yr
- black wolf mask6K/yr
- wolf masquerade mask10K/yr
- realistic wolf mask8K/yr
- wolfman mask9K/yr
Reviews and returns
What reviews say buyers love and hate about Wolf Mask
We read the reviews and the return reasons for every product selling here.
“Be careful, size is smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolf Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









