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Wizard of Oz Costumes for Adults

Fail

The top 5 products take 100% of clicks, so Wizard of Oz Costumes for Adults is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$149K/yr793K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Wizard of Oz Costumes for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wizard of Oz Costumes for Adults is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wizard of Oz Costumes for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Wizard of Oz Costumes for Adults 793K times last year and spent an estimated $149K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
793K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
0.8%
Market size, estimated
$149Ka year
Peak month
October36.4× the quietest month
Top search term
wizard of oz costumes378K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $13.52 to $40.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$13.52–$40.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #291 within Accessory Sets. It carries 158 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#291in Accessory Sets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
158per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wizard of Oz Costumes for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 35%

Demand

Wizard of Oz Costumes for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 36.4×

Search terms

Top Wizard of Oz Costumes for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wizard of oz costumes378K/yr
  • wizard of oz costume78K/yr
  • wizard of oz costumes for adults159K/yr
  • the wiz costume10K/yr
  • wizard of oz costumes for women33K/yr
  • the wizard of oz costumes18K/yr
  • oz costume10K/yr
  • adult wizard of oz costumes13K/yr
  • the wizard of oz costume6K/yr
  • wizard of oz wizard costume9K/yr

Reviews and returns

What reviews say buyers love and hate about Wizard of Oz Costumes for Adults

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
10.7%of orders come back
“And easy to use”
A buyer, on “Ease Of Use”22% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Wizard of Oz Costumes for Adults questions

Answered from the same tracked data.