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Wizard of Oz Costumes for Adults

a concentrated shelf (top 5 take 100% of clicks) — Wizard of Oz Costumes for Adults doesn't clear our bar today.

Flapen Score

27
Skip it

Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45

Market size 32Growth 13Conversion 10Competition 0Returns 5Price range 91Avg price 95Brand share 0Review moat 92Quality gap 53
This niche Category average · 16,930 niches

Is Wizard of Oz Costumes for Adults profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wizard of Oz Costumes for Adults is a $149K/yr Amazon United States market (793K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 27/100.

Wizard of Oz Costumes for Adults: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.6% over the last 90 days and 0.8% of searches end in a purchase.

$149K

revenue / yr

Units sold / yr8K
Search volume / yr-23.6%793K
Conversion rate0.8%
Avg price$23.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share100%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews158

Top Wizard of Oz Costumes for Adults products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$37K$74K$112K$149K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Eybila90%
  • MOFOVELY5%
  • Horolam5%

Wizard of Oz Costumes for Adults demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume793KCVR0.8%Products3Brands3Top 5 Brands100%OOS Rate3.6%Rating4.4★Reviews158Avg BSR#291
100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 36.4×

Top Wizard of Oz Costumes for Adults search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wizard of oz costumes378K/yr
  • wizard of oz costume78K/yr
  • wizard of oz costumes for adults159K/yr
  • the wiz costume10K/yr
  • wizard of oz costumes for women33K/yr
  • the wizard of oz costumes18K/yr
  • oz costume10K/yr
  • adult wizard of oz costumes13K/yr
  • the wizard of oz costume6K/yr
  • wizard of oz wizard costume9K/yr

What reviews say buyers love and hate about Wizard of Oz Costumes for Adults

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Use22%

And easy to use

Quality-Overall22%

The hat was well made

Size-Overall17%

Fit comfortably

Advertised Vs Actual Product17%

As advertised

Value For Money14%

Great Value

Wizard of Oz Costumes for Adults return rate & reasons

Why buyers send it back, as a share of all return requests.

10.7%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
9%
3Value For Money
5%
4Length
4%
5Gap/Hole
3%

Common Wizard of Oz Costumes for Adults questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wizard of Oz Costumes for Adults 27/100 on Amazon United States — Skip it. The niche generates $149K/yr across 3 tracked products. Search demand moved -23.6% over the last 90 days.
Search demand for Wizard of Oz Costumes for Adults on Amazon United States peaks in Sep–Oct, where the busiest month runs 36.4× the quietest.