Wizard Hat

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

502K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

2.1%

Market size, estimated

$165Ka year

Peak month

October8.9× the quietest month

Top search term

wizard hat309K searches a year

Listings sell for $15.26 on average, from $6.94 to $32.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.26 that is $4K to $8K a year per listing.

Average price

$15.26inside the $15 to $100 sweet spot

Price range

$6.94–$32.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

6.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #348 within Headwear. It carries 250 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

87%

Out of stock, average day

16.4%

Average rank

#348in Headwear

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

250per listing

Listings tracked

31

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months