wizard costume kids
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.14avg listing price — sweet spot $15–$100
Review moat
Great243.98avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Great$7.71–$38.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 111K searches
According to Flapen's Amazon United States niche tracking, wizard costume kids is a $17K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wizard costume kids market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,581
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 19.6%
- Avg brand age
- 40 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
64
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
39%
Top 20: 78%
Open market
27%
- WonShak20%
- Xindinwland15%
- CosInStyle13%
- Toulite11%
- Dreamture10%
- Colorful House4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 33.0×
Top wizard costume kids search terms
- wizard costume kids42K/yr
- kids wizard costume17K/yr
- toddler wizard costume10K/yr
- boys wizard costume9K/yr
- wizard cape kids4K/yr
- boy witch costume9K/yr
- wizard costume toddler4K/yr
- wizard costume boys7K/yr
- boys witch costume4K/yr
- warlock costume kids5K/yr
Top wizard costume kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xindinwland 2pcs Wizard Costume Kids Witch Cape and Wizard Hat Kids Cloak Ages 3-10 Halloween Cape for Party Cosplay Outfit
Xindinwland$8.364.4★160 rev
CosInStyle Kids Wizard Witch Cloak With Hat And Wand Halloween Boys and Girls Cape Costume Props for Cosplay Party Fancy Dress (Blue)
CosInStyle$27.384.8★82 rev
WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Small
WonShak$11.184.7★19 rev
WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Medium
WonShak$11.264.7★19 rev
WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Large
WonShak$11.794.7★19 rev
Newest
by launch date
Dreamture Kids Knight Costume with Hooded Cloak Medieval Halloween Wizard Tunic Robe for Boys Girls Cosplay Cape Ages 4-15
Dreamture$17.3042 rev
Kids Cloak Cape Costume for Halloween Cosplay Medieval Knight Wizard Vampire Witch Robe for Boys Girls Ages 3-16
Dreamture$14.0150 rev
Toulite Wizard Cape for Kids Age 3-16 Witch Costume Includes Cape Hat Glowing Wand and Beard Suit for Boys Girls(S/3-5y Blue)
Toulite$31.9921 rev
Toulite Wizard Cape for Kids Age 3-16 Witch Costume Includes Cape Hat Glowing Wand and Beard Suit for Boys Girls(M/5-7y Black)
Toulite$31.9621 rev
Toulite Wizard Cape for Kids Age 3-16 Witch Costume Includes Cape Hat Glowing Wand and Beard Suit for Boys Girls(S/3-5y Black)
Toulite$31.8721 rev
Trending
90-day click momentumWonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Small
WonShak$11.184.7★
PinkUnicoon Hooded Velvet Cloak for Girls Halloween Costume for Kids Girls Renaissance Medieval Cloak for Cosplay (140cm/4.59ft)
PinkUnicoon$24.364.7★
WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Medium
WonShak$11.264.7★
Dreamture Kids Knight Costume with Hooded Cloak Medieval Halloween Wizard Tunic Robe for Boys Girls Cosplay Cape Ages 4-15
Dreamture$17.304.7★
WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Large
WonShak$11.794.7★
What buyers say about wizard costume kids
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality, accurate sizing”
“Fits well”
“Decent price”
“Its very comfortable”
“The fabric is comfortable enough for extended wear”
“These are fun for a hobbit wedding”
“Beautiful color”
“durable”
“As described”
“easy to move around in”
What buyers complain about
“Was so tight”
“Super cheaply made”
“very thin”
“Color was more green than gray”
“seems like it will fall apart”
“Doesn't match the picture”
“The stitching looks rushed and low quality, which makes the costume look worn before even being used”
“The robe material is flimsy”
“the material quality wasnt the best”
“It did arrive very wrinkled”
Top return reasons
Common questions
- Is wizard costume kids profitable to sell on Amazon United States?
- The niche generates $17K/yr across 46 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the wizard costume kids niche?
- 25 brands and 64 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in wizard costume kids?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.4% — above our launch gate.
- When does demand for wizard costume kids peak?
- Demand peaks in Sep–Oct; the busiest month runs 33.0× the quietest.
- What does it cost to enter the wizard costume kids niche?
- Listings span $7.71–$38.79; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.