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Wizard Costume

Wizard Costume shows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45

Market size 53Growth 55Conversion 11Competition 63Returns 11Price range 88Avg price 95Brand share 55Review moat 67Quality gap 76
This niche Category average · 16,930 niches

Is Wizard Costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wizard Costume is a $336K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Wizard Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.5% over the last 90 days and 0.9% of searches end in a purchase.

$336K

revenue / yr

Units sold / yr20K
Search volume / yr+28.5%1.4M
Conversion rate0.9%
Avg price$28.76

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 27
Top-5 product click share47%
Open market28%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews805

Top Wizard Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$34K$67K$101K$135K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

23%

  • Colorful House35%
  • GRAJTCIN13%
  • Mavikim11%
  • WonShak9%
  • EDAUWAE5%
  • Yolata5%

Wizard Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR0.9%Products27Brands16Top 5 Brands72%OOS Rate15.0%Rating4.3★Reviews805Avg BSR#497
200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×

Top Wizard Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wizard costume600K/yr
  • wizard robe173K/yr
  • wizard122K/yr
  • wizard cloak100K/yr
  • wizard costume men137K/yr
  • wizard outfit19K/yr
  • wizard robes30K/yr
  • wizard cape27K/yr
  • mens wizard costume43K/yr
  • wizard robe men10K/yr

What reviews say buyers love and hate about Wizard Costume

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall21%

This costume was great quality, had plenty of room in it, and fit great

Size-Overall16%

arrived timely and fit nicely

Advertised Vs Actual Product15%

As described

Material Quality9%

great materials

Color6%

The colors are very pretty

What buyers complain about

66% of reviews
Size-Overall15%

Was too small for me

Value For Money12%

A bit expensive for the quality

Product Condition12%

Product arrived used

Quality-Overall8%

Not good

Thickness8%

is kind of thin

Wizard Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

8.8%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Length
23%
3Material Quality
8%
4Advertised Vs Actual Product
4%
5Color
4%

Common Wizard Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wizard Costume 53/100 on Amazon United States — Worth a look. The niche generates $336K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +28.5% over the last 90 days.
Search demand for Wizard Costume on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 19.9× the quietest.