wizard costume
Worth a lookShows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Incredible$28.76avg listing price — sweet spot $15–$100
Price range
Great$10.91–$61.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.63avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.5%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$336K$336K/yr · 1.4M searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, wizard costume is a $336K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wizard costume market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $431K–$575K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 15.0%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
23%
- Colorful House35%
- GRAJTCIN13%
- Mavikim11%
- WonShak9%
- EDAUWAE5%
- Yolata5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×
Top wizard costume search terms
- wizard costume600K/yr
- wizard robe173K/yr
- wizard122K/yr
- wizard cloak100K/yr
- wizard costume men137K/yr
- wizard outfit19K/yr
- wizard robes30K/yr
- wizard cape27K/yr
- mens wizard costume43K/yr
- wizard robe men10K/yr
Top wizard costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)
Colorful House$19.954.6★254 rev
Mavikim Pagan Tunic Cloak Friar Medieval Cosplay Hood Capes Costumes Knight Costume (XX-Large Grey)
Mavikim$40.554.3★201 rev
Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume(Black 56/140cm)
Colorful House$30.034.6★254 rev
WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Large
WonShak$12.904.2★172 rev
WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Small
WonShak$10.914.2★172 rev
Newest
by launch date
JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M
JEMITOP$21.8935 rev
EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay
EDAUWAE$19.7921 rev
Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)
Yolata$38.577 rev
Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue 3XL)
Yolata$41.327 rev
yolsun Wizard Cloak for Women Men Renaissance Gothic Steampunk Cloak Halloween Medieval Costume Cape Unisex (Blue 110CM)
yolsun$25.542 rev
Trending
90-day click momentumJEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M
JEMITOP$21.894.3★
Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)
Yolata$38.574.6★
Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)
Colorful House$19.954.6★
Hewlaud Medieval Costume Cloak with hood men Adult Renaissance Hooded Cloak with Green Leaf Brooch Necklace (Green)
Hewlaud$20.294.6★
Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue 3XL)
Yolata$41.324.6★
What buyers say about wizard costume
What buyers praise and complain about, mined from review topics.What buyers love
“This costume was great quality, had plenty of room in it, and fit great”
“arrived timely and fit nicely”
“As described”
“great materials”
“The colors are very pretty”
“Was comfy and seemed well made”
“Very affordable and soft”
“Great gift”
“stretchy material”
“Money well spent”
What buyers complain about
“Was too small for me”
“A bit expensive for the quality”
“Product arrived used”
“Not good”
“is kind of thin”
“Would have been way too long for my tall 9 year old”
“The material feels okay for occasional wear nothing super heavy”
“I should have read the description a little better”
“the material is a little too shiny”
“the material is a little too shiny”
Top return reasons
Common questions
- Is wizard costume profitable to sell on Amazon United States?
- The niche generates $336K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the wizard costume niche?
- 16 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in wizard costume?
- Top complaints mined from reviews: Size-Overall, Value For Money, Product Condition. The return rate is 8.8% — above our launch gate.
- When does demand for wizard costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.9× the quietest.
- What does it cost to enter the wizard costume niche?
- Listings span $10.91–$61.08; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.