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Wizard Costume

Maybe

Products sell for $28.76 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Wizard Costume is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$336K/yr1.4M searches / yr
90-day growth
+28.5%search demand this quarter
Competition
47%top-5 click share · 16 brands · 27 sellers

Flapen Score

Wizard Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wizard Costume is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wizard Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Wizard Costume 1.4M times last year and spent an estimated $336K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
0.9%
Market size, estimated
$336Ka year
Peak month
October19.9× the quietest month
Top search term
wizard costume600K searches a year

02 · Price

A sale here is worth $28.76.

Listings sell for $28.76 on average, from $10.91 to $61.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $28.76 that is $3K to $7K a year per listing.

Average price
$28.76inside the $15 to $100 sweet spot
Price range
$10.91–$61.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #497 within Robes, Capes & Jackets. It carries 805 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#497in Robes, Capes & Jackets
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
805per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wizard Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$67K$101K$135K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

23%

  • Colorful House35%
  • GRAJTCIN13%
  • Mavikim11%
  • WonShak9%
  • EDAUWAE5%
  • Yolata5%

Demand

Wizard Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×

Search terms

Top Wizard Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wizard costume600K/yr
  • wizard robe173K/yr
  • wizard122K/yr
  • wizard cloak100K/yr
  • wizard costume men137K/yr
  • wizard outfit19K/yr
  • wizard robes30K/yr
  • wizard cape27K/yr
  • mens wizard costume43K/yr
  • wizard robe men10K/yr

Reviews and returns

What reviews say buyers love and hate about Wizard Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.10

Was too small for me

not long enough for me

Too small and thin

Value For Money12%−0.06

A bit expensive for the quality

Expensive

waste of money

Product Condition12%−0.12

Product arrived used

clearly used product

Sleeve tucked into itself like it had been worn

Quality-Overall8%+1.07

Not good

Thickness8%−0.07

is kind of thin

Its very thin so it doesnt provide warmth

Thin and costumey,

Love

Quality-Overall21%+1.07

This costume was great quality, had plenty of room in it, and fit great

Good Quality

a better product

Size-Overall16%−0.10

arrived timely and fit nicely

Fit great

Well made a true fit

Advertised Vs Actual Product15%+1.45

As described

Arrives just as the picture shows

just what I wanted

Material Quality9%+0.93

great materials

Good flowing sparkly material

Great quality, thick material

Color6%+0.25

The colors are very pretty

Beautiful color

The costume was true to color, quality materials and looked great

Return

8.8% Return rate 55% Fixable by listing

Size-Overall35%▆▇██▅█

Was too small for me

not long enough for me

Too small and thin

Length23%▆█▆▅▇▆

Would have been way too long for my tall 9 year old

Material Quality8%█▃▆▆▄▅

the material is a little too shiny

Advertised Vs Actual Product4%██▆▅▄▅

I should have read the description a little better

Color4%▂▁▃▄█▄

FAQ

Common Wizard Costume questions

Answered from the same tracked data.