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Witch Skirt

Fail

An estimated 21.2% of orders come back, so Witch Skirt is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$17K/yr476K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
14%top-5 click share · 45 brands · 54 sellers

Flapen Score

Witch Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Witch Skirt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Witch Skirt 476K times last year and spent an estimated $17K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.1%
Market size, estimated
$17Ka year
Peak month
July32.5× the quietest month
Top search term
chicwish96K searches a year

02 · Price

A sale here is worth $40.14.

Listings sell for $40.14 on average, from $10.39 to $86.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.14 that is $0 to $4K a year per listing.

Average price
$40.14inside the $15 to $100 sweet spot
Price range
$10.39–$86.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
21.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #49,677 within Dresses. It carries 1,261 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
83%
Out of stock, average day
12.2%
Average rank
#49,677in Dresses
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
1,261per listing
Listings tracked
172

04 · Newcomers

2 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Witch Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

54

Top-5 brand share

84%

Top 20: 93%

Top-5 click share

14%

Top 20: 38%

Open market

15%

  • Brand 174%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (39 brands, 15%)

Demand

Witch Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 32.5×

Search terms

Top Witch Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicwish96K/yr
  • chicwish dresses women35K/yr
  • chicwish skirts for women22K/yr
  • witch skirt56K/yr
  • chic wish11K/yr
  • halloween skirt82K/yr
  • chicwish dress7K/yr
  • chicwish tops for women5K/yr
  • chicwish skirt7K/yr
  • halloween skirts for women54K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Skirt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
21.2%of orders come back
“runs a little big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Witch Skirt questions

Answered from the same tracked data.