Witch Outfit

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

0.2%

Market size, estimated

$26Ka year

Peak month

October62.8× the quietest month

Top search term

long black gothic dress23K searches a year

Listings sell for $35.95 on average, from $7.21 to $69.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.95 that is $0 to $4K a year per listing.

Average price

$35.95inside the $15 to $100 sweet spot

Price range

$7.21–$69.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

14.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #42,696 within Dresses. It carries 680 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#42,696in Dresses

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

680per listing

Listings tracked

106

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months