Witch Headpiece

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

1.1%

Market size, estimated

$22Ka year

Peak month

October16.4× the quietest month

Top search term

gothic headband26K searches a year

Listings sell for $13.09 on average, from $6.83 to $22.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.09 that is $0 to $1K a year per listing.

Average price

$13.09under the $15 to $100 sweet spot

Price range

$6.83–$22.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

11.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #2,644 within Headwear. It carries 1,056 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

97%

Out of stock, average day

4.5%

Average rank

#2,644in Headwear

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,056per listing

Listings tracked

31

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months