Witch Hat

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $675K a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+68.1%

Conversion, latest week

1.3%

Market size, estimated

$675Ka year

Peak month

October88.1× the quietest month

Top search term

witch hat1.7M searches a year

Listings sell for $13.88 on average, from $4.66 to $29.80. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $13.88 that is $21K to $28K a year per listing.

Average price

$13.88under the $15 to $100 sweet spot

Price range

$4.66–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$21K–$28K

Returns

7.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #9,938 within Headwear. It carries 616 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

10.5%

Average rank

#9,938in Headwear

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

616per listing

Listings tracked

51

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months