witch costume for women
Worth a lookShows a sweet-spot price point ($29.74 avg), but high returns (12.9%) keeps it on the watch list.
Avg price
Incredible$29.74avg listing price — sweet spot $15–$100
Price range
Great$5.46–$44.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.4%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good991.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$320K$320K/yr · 4.3M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, witch costume for women is a $320K/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
witch costume for women market data
- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $744K–$892K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #26,970
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 17.4%
- Avg brand age
- 39 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
42
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
44%
Top 20: 79%
Open market
34%
- Scarlet Darkness22%
- Mepase20%
- Reaowazo12%
- Ellames5%
- CORAMOON4%
- Leg Avenue4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 222.1×
Top witch costume for women search terms
- witch costume women1.9M/yr
- witch costume486K/yr
- witch dress310K/yr
- witch dress for women165K/yr
- sexy witch costume58K/yr
- womens witch costume117K/yr
- sexy witch costume woman157K/yr
- witches costumes for women129K/yr
- plus size witch costume145K/yr
- black witch dress105K/yr
Top witch costume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mepase Boho Witch Lace Kimono Kaftan Dress Robe Bikini Swimsuit Beach Cover up for Women Maternity Halloween Vampire Costume(Black)
Mepase$18.914.4★304 rev
Reaowazo Tulle Skirts for Women Midi Long Fairy Skirt Tutu A-Line Mesh Layered High Elastic Waist Halloween Skirts Black Green One Size
Reaowazo$19.444.4★1,126 rev
Ellames Womens Tulle Skirts High Low Layered Puffy Fairy Skirts Midi Length Irregular Tutu Skirt Black Large
Ellames$20.374.5★1,115 rev
Leg Avenue Womens Dark Alternative Fishnet Tights Adult Sized Costumes Celestial
Leg Avenue$13.634.5★10,226 rev
sheer lace robe maternity dress swimwear witch black dress vampire dress Women sexy open back caftans cover up beach dress lingerie boudoir outfits Lace Dress Gown plus size sheer see through
RanRui$26.184.3★651 rev
Newest
by launch date
WinPion 8 PCS Witch Costume Women Adult Witch Hat Hooded Cape Green Accessories Set Halloween Costume Accessories Women
WinPion$23.9013 rev
InGoticos Women Gothic V Neck Sexy High Slit Witch Sleeve Lace Contrast Dark Goth Dress Black
InGoticos$40.6222 rev
SUMERSHA Womens Long Striped Socks Over Knee High Stockings for Women Girls Halloween Costume Party Accessories Witch Socks (Black/Green)
SUMERSHA$5.467 rev
Scarlet Darkness Women Medieval Costume Bell Sleeve Renaissance Dresses Peasant Gothic Fairy Witch Dresses
Scarlet Darkness$37.03266 rev
Scarlet Darkness Women Medieval Costume Bell Sleeve Renaissance Dresses Peasant Gothic Fairy Witch Dresses
Scarlet Darkness$37.03266 rev
Trending
90-day click momentumSUMERSHA Womens Long Striped Socks Over Knee High Stockings for Women Girls Halloween Costume Party Accessories Witch Socks (Black/Green)
SUMERSHA$5.465.0★
Scarlet Darkness Renaissance Costume Women Peasant Medieval Dress Short Sleeve Maxi Fairy Dresses with Pockets Black S
Scarlet Darkness$35.694.6★
Milreason 1950s Dresses for Women Vintage Goth Swing Cocktail Dress with Pockets and Chiffon Shawl Black
Milreason$37.274.4★
Scarlet Darkness Women Medieval Costume Bell Sleeve Renaissance Dresses Peasant Gothic Fairy Witch Dresses
Scarlet Darkness$37.034.6★
SCARLET DARKNESS Women Renaissance Corset Dress Flowy Milkmaid Sundress
Scarlet Darkness$32.554.3★
What buyers say about witch costume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Great buy for the price”
“were comfortable to wear”
“it is beautifully made”
“I LOVE how flattering this dress is”
“It is soft abd fits well”
“Pretty”
“Other than that, the material is quite nice, it's very comfortable and there's pockets”
“from a distance it resembles whats advertised”
“Its not heavy”
What buyers complain about
“Too big”
“Its cheaply made”
“Im having a really bad flare up of my eczema on my hands”
“doesnt lay across the breast area properly”
“And the other got the thumb stitched onto itself terrible quality”
“not the most attractive look”
“Didnt have the color I really wanted”
“Cheap materials fits so weird”
“the price feels a little high”
“wont be a long lasting item”
Top return reasons
Common questions
- Is witch costume for women profitable to sell on Amazon United States?
- The niche generates $320K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the witch costume for women niche?
- 24 brands and 42 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in witch costume for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Allergies. The return rate is 12.9% — above our launch gate.
- When does demand for witch costume for women peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 222.1× the quietest.
- What does it cost to enter the witch costume for women niche?
- Listings span $5.46–$44.05; the average listing price is $29.74 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.