witch costume for girls
Worth a lookShows a sweet-spot price point ($25.77 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.77avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great353.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.82–$49.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Market size
Good$276K$276K/yr · 1.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, witch costume for girls is a $276K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
witch costume for girls market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $322K–$387K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,773
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 48%
- Out of stock
- 17.7%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
83
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
25%
Top 20: 64%
Open market
51%
- Spooktacular Creations18%
- Rubies8%
- Jeowoqao6%
- California Costumes6%
- Narecte6%
- Meland5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 172.9×
Top witch costume for girls search terms
- witch costume for girls488K/yr
- toddler witch costume184K/yr
- kids witch costume76K/yr
- girls witch costume102K/yr
- witch costume kids48K/yr
- witch costume toddler72K/yr
- disfraz de bruja para nia35K/yr
- purple witch costume21K/yr
- witch costumes for girls13K/yr
- which costumes for girls13K/yr
Top witch costume for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeowoqao Girls Halloween Dress upLight up Witch Costume for Girls Witch Skirt Broom Hat Treat Bag for Toddler Aged 3 4 5 6
Jeowoqao$21.744.2★109 rev
Spooktacular Creations Girls Light Up Witch Costume Kids Witch Costume with Hat and Broom for Toddler Halloween Dress Up Parties (Toddler (3-4yr))
Spooktacular Creations$43.464.3★1,372 rev
Meland Witch Costume for Girls - Light up Halloween Costumes for Kids Girl Dress up Witch Dress for Toddler Girls Ages 3-10
Meland$34.854.2★96 rev
Spooktacular Creations Halloween Fairytale Witch Dress for Kids Girls Cute Witch Costume Deluxe Set with Broom for Toddler Halloween Role Play Parties Purple
Spooktacular Creations$33.324.6★4,696 rev
Spooktacular Creations Witch Costume for Girls Halloween Witch Dress with Broom Hat Kids Moon Shimmer Costume Set for Wizard Role Play Themed Parties (Medium(8-10 yrs))
Spooktacular Creations$32.394.6★138 rev
Newest
by launch date
iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay
iROLEWIN$18.049 rev
Meland Witch Costume for Girls - Light up Halloween Costumes for Kids Girl Dress up Witch Dress for Toddler Girls Ages 3-10
Meland$34.8596 rev
KukuFun Halloween Cos Witch Purple Costume Set For Toddler Girls Age 3-5 4-8 8-12 Bat Outfit Dress with Witch Hat & Magic Broom Gifts for 5 6 7 8 9 10 Years Old Girls Kids(Size M for Ages 5-8)
KukuFun$20.9426 rev
RuuYiicoco 9 Pcs Halloween Black Witch Costume for Girls Pink Dress for Kids (Black 7-8 Years)
RuuYiicoco$17.86201 rev
PEADUCK Kids Witch Costume for Girls Toddler Witch Costume with Hat and Broom Halloween Costumes Dress Up Role Play Set Halloween Party Costumes for Girls 3-12
PEADUCK$22.5026 rev
Trending
90-day click momentumiROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay
iROLEWIN$18.044.8★
Rubies Witch Costume Dress for Kids Girls Costume Purple S
Rubies$6.874.1★
Rubies Witch Costume Dress for Kids Girls Costume Black M
Rubies$11.944.1★
FANCYINN Girls Halloween Princess Dress Tutu Tulle Party Outfit Mardi Gras Costumes with Cape for Toddler Baby Purple 3-4T
FANCYINN$24.354.1★
KukuFun Halloween Cos Witch Purple Costume Set For Toddler Girls Age 3-5 4-8 8-12 Bat Outfit Dress with Witch Hat & Magic Broom Gifts for 5 6 7 8 9 10 Years Old Girls Kids(Size M for Ages 5-8)
KukuFun$20.944.3★
What buyers say about witch costume for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Great value”
“It also fit well”
“The whole costume is relatively easy to slip on and off, and fairly comfortable to play in”
“The fabric is comfortable enough for extended wear”
“color is beautiful”
“This was durable”
“I love that it sparks hours of screen free, imaginative play”
“it turned out even better than I expected”
“Comfortable and cute”
What buyers complain about
“Doesn't match the picture”
“Tore 2nd wear”
“The cape is very big”
“Cheap jewelry”
“So this costume was NOT new”
“it's pretty thick”
“I only gave it a 4 because the sleeves are itchy”
“It never lit up”
“the strap on the dress broke the second time my niece put the dress on”
“It is on the pricey side”
Top return reasons
Common questions
- Is witch costume for girls profitable to sell on Amazon United States?
- The niche generates $276K/yr across 81 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the witch costume for girls niche?
- 47 brands and 83 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in witch costume for girls?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Size-Overall. The return rate is 10.2% — above our launch gate.
- When does demand for witch costume for girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 172.9× the quietest.
- What does it cost to enter the witch costume for girls niche?
- Listings span $6.82–$49.38; the average listing price is $25.77 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.