wishbone necklace
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great109.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Great$7.62–$39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 112K searches
Growth
Bad-59.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wishbone necklace is a $36K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
wishbone necklace market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #15,760
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 5.0%
- Avg brand age
- 43 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
21%
- Claddagh Gold21%
- Alexandreasjewels21%
- ALRNBY14%
- IOQCZQOI11%
- OBSUN8%
- Baydurcan3%
Demand
Weekly Amazon search volume, last 42 weeks — -59.0% search growth over the last 90 days.Top wishbone necklace search terms
- wishbone necklace71K/yr
- wishbone necklace conan gray10K/yr
- wishbone charm8K/yr
- gold wishbone necklace5K/yr
- silver wishbone necklace4K/yr
- conan gray wishbone necklace6K/yr
- wishbone necklace gold3K/yr
- wishbone necklace silver5K/yr
Top wishbone necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alexandreasjewels Wishbone Necklace for Women High Polish Sterling Silver Wish Bone Necklace Good Luck Necklace Lucky Charm Jewelry Best Wishes Birthday Gift (18 inches plus 2-inch extender)
Alexandreasjewels$30.975.0★5 rev
Claddagh Gold - High Polish 925 Sterling Silver Wishbone Pendant Necklace 18 inches
Claddagh Gold$28.664.8★15 rev
ALRNBY Gold Wishbone Necklace for Women Trendy Fashion Alt Jewelry Gifts Dainty Charm Pendant Simple Jewelry (Silver)
ALRNBY$10.894.5★18 rev
IOQCZQOI Silver Wishbone Necklace for Women - Trendy Alt Jewelry Dainty Charm Pendant Simple Bone Necklace for Everyday Wear Unique Gifts for Adults Polished Silver Finish
IOQCZQOI$8.873.6★9 rev
OBSUN Wishbone Necklace for Women 14K Golden Fishbone Necklace Wish Gifts for Women wishbone Charm (Wishbone)
OBSUN$9.934.6★347 rev
Newest
by launch date
NoctisNest Wishbone Star Guitar Pick Necklace Music Fans Y2k Alt Jewelry
NoctisNest$12.100 rev
rgwtgkyh Silver Wishbone Necklace for Women Trendy Dainty Cute Simple Silver Necklace Good Luck Blessing Jewelry Gift for Best Friend Girlfriend Mom Daughter
rgwtgkyh$9.9715 rev
KISSCLOUD Gold Wishbone Necklace for Women 14K Gold Plated Dainty Pendant Chain Necklaces Lucky Charm Trendy Minimalist Jewelry Graduation Gift for Her
KISSCLOUD$12.5139 rev
Gujjdgk Wishbone Star Neckalce Bracelets Set Merch Friendship Bracelets Bow for Fans Gift
Gujjdgk$13.254 rev
Wishbone Necklace Gifts for Women Her - 14 Gold Plated Bone Necklace with Motivational Card Wishbone Necklaces Jewelry Gifts for Mom Girlfriend Bestie Mothers Day Graduation Birthday Anniversary
Thrist$7.922 rev
Trending
90-day click momentumNoctisNest Wishbone Star Guitar Pick Necklace Music Fans Y2k Alt Jewelry
NoctisNest$12.100.0★
rgwtgkyh Silver Wishbone Necklace for Women Trendy Dainty Cute Simple Silver Necklace Good Luck Blessing Jewelry Gift for Best Friend Girlfriend Mom Daughter
rgwtgkyh$9.974.7★
Gujjdgk Wishbone Star Neckalce Bracelets Set Merch Friendship Bracelets Bow for Fans Gift
Gujjdgk$13.254.3★
Alexandreasjewels Wishbone Necklace for Women High Polish Sterling Silver Wish Bone Necklace Good Luck Necklace Lucky Charm Jewelry Best Wishes Birthday Gift (18 inches plus 2-inch extender)
Alexandreasjewels$30.975.0★
KISSCLOUD Gold Wishbone Necklace for Women 14K Gold Plated Dainty Pendant Chain Necklaces Lucky Charm Trendy Minimalist Jewelry Graduation Gift for Her
KISSCLOUD$12.514.4★
What buyers say about wishbone necklace
What buyers praise and complain about, mined from review topics.What buyers love
“great, affordable option”
“The necklaces are high quality and well made”
“great in my opinion and fits and looks great”
“Cute gift”
“Sweet small charm on a delicate chain”
“Does the job”
“Didnt turn colors, perfect size and very durable”
“still feels sturdy enough that I dont worry about it breaking easily”
“the bracelets are very comfortable”
“still good as new”
What buyers complain about
“Too small”
“I broke”
“The chain is incredibly fragile”
“Cheap”
“clasp was broken”
“The chain almost feels heavier than the actual pendant”
“WAY smaller than pictured”
“looks more expensive than it is”
“I was originally worried the wishbone shape would feel like it could easily snap”
Top return reasons
Common questions
- Is wishbone necklace profitable to sell on Amazon United States?
- The niche generates $36K/yr across 20 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -59.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the wishbone necklace niche?
- 17 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in wishbone necklace?
- Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 1.9%.
- What does it cost to enter the wishbone necklace niche?
- Listings span $7.62–$39.83; the average listing price is $15.68 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.