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Winter Sleep Sack

Fail

Demand is soft, at -48.5% this quarter, so Winter Sleep Sack is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$18K/yr49K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
38%top-5 click share · 19 brands · 23 sellers

Flapen Score

Winter Sleep Sack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Winter Sleep Sack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Sleep Sack market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Sleep Sack 49K times last year and spent an estimated $18K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
1.3%
Market size, estimated
$18Ka year
Peak month
October7.2× the quietest month
Top search term
warm sleep sack 6-12 months16K searches a year

02 · Price

A sale here is worth $28.04.

Listings sell for $28.04 on average, from $15.34 to $53.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.04 that is $0 to $3K a year per listing.

Average price
$28.04inside the $15 to $100 sweet spot
Price range
$15.34–$53.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #695 within Baby Boys. It carries 2,342 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
17.6%
Average rank
#695in Baby Boys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,342per listing
Listings tracked
42

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Winter Sleep Sack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

23

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

32%

  • Brand 129%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Winter Sleep Sack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Winter Sleep Sack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm sleep sack 6-12 months16K/yr
  • baby in a bag sleep sack4K/yr
  • baby in a bag3K/yr
  • warm sleep sack 3-6 months6K/yr
  • quilted sleep sack 6-12 months3K/yr
  • babyinabag547/yr
  • sleep sack 6-12 months winter10K/yr
  • winter sleep sack 3-6 months6K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Sleep Sack

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Runs big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Winter Sleep Sack questions

Answered from the same tracked data.