Winter Shoes for Men

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -94.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

673K

Growth, 90 days vs prior 90

-94.9%

Conversion, latest week

0.1%

Market size, estimated

$47Ka year

Peak month

December91.9× the quietest month

Top search term

insulated boots73K searches a year

Listings sell for $58.50 on average, from $11.29 to $205.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $58.50 that is $0 to $6K a year per listing.

Average price

$58.50inside the $15 to $100 sweet spot

Price range

$11.29–$205.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

5.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,397 within Shoes. It carries 3,916 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

14.5%

Average rank

#1,397in Shoes

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,916per listing

Listings tracked

143

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months