Winter Shirts for Men

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

494K

Growth, 90 days vs prior 90

-29.8%

Conversion, latest week

0.5%

Market size, estimated

$58Ka year

Peak month

October24.9× the quietest month

Top search term

mens long sleeve polo95K searches a year

Listings sell for $23.58 on average, from $11.37 to $74.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.58 that is $0 to $2K a year per listing.

Average price

$23.58inside the $15 to $100 sweet spot

Price range

$11.37–$74.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #290 within Active Shirts & Tees. It carries 2,762 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#290in Active Shirts & Tees

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,762per listing

Listings tracked

125

34 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months