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Winter Set

Fail

Demand is soft, at -63.6% this quarter, so Winter Set is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$45K/yr276K searches / yr
90-day growth
-63.6%search demand this quarter
Competition
40%top-5 click share · 2 brands · 4 sellers

Flapen Score

Winter Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Winter Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Set 276K times last year and spent an estimated $45K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-63.6%
Conversion, latest week
0.6%
Market size, estimated
$45Ka year
Peak month
December21.2× the quietest month
Top search term
lillusory womens 2 piece lounge set82K searches a year

02 · Price

A sale here is worth $27.91.

Listings sell for $27.91 on average, from $15.00 to $39.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.91 that is $0 to $3K a year per listing.

Average price
$27.91inside the $15 to $100 sweet spot
Price range
$15.00–$39.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #162 within Clothing Sets. It carries 861 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#162in Clothing Sets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
861per listing
Listings tracked
35

04 · Newcomers

19 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
19Amazon's first-year sales bar
Average brand age
26 months

Products

Top Winter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Winter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.2×

Search terms

Top Winter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lillusory womens 2 piece lounge set82K/yr
  • lilusory two piece lounge set11K/yr
  • sweater sets women 2 piece outfits7K/yr
  • sweater two piece set12K/yr
  • conjunto de frio para mujer24K/yr
  • sweater outfit14K/yr
  • 2 piece sweater sets6K/yr
  • sweater suits for women15K/yr
  • two piece sweater sets6K/yr
  • women sweater sets7K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
8.8%of orders come back
“it fits loose”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Winter Set questions

Answered from the same tracked data.