Winter Running Socks

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $443K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-46.4%

Conversion, latest week

2.0%

Market size, estimated

$443Ka year

Peak month

December8.8× the quietest month

Top search term

smartwool womens socks410K searches a year

Listings sell for $22.26 on average, from $11.91 to $61.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $22.26 that is $6K to $11K a year per listing.

Average price

$22.26inside the $15 to $100 sweet spot

Price range

$11.91–$61.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

2.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,590 within Athletic Socks. It carries 1,935 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

99%

Out of stock, average day

0.8%

Average rank

#3,590in Athletic Socks

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,935per listing

Listings tracked

107

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months