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Winter Running Gear for Men

Fail

Demand is soft, at -91.9% this quarter, so Winter Running Gear for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$62K/yr607K searches / yr
90-day growth
-91.9%search demand this quarter
Competition
29%top-5 click share · 51 brands · 112 sellers

Flapen Score

Winter Running Gear for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Winter Running Gear for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Running Gear for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Running Gear for Men 607K times last year and spent an estimated $62K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -91.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
607K
Growth, 90 days vs prior 90
-91.9%
Conversion, latest week
0.3%
Market size, estimated
$62Ka year
Peak month
December42.0× the quietest month
Top search term
snow clothes for men36K searches a year

02 · Price

A sale here is worth $30.80.

Listings sell for $30.80 on average, from $7.02 to $230.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.80 that is $3K to $8K a year per listing.

Average price
$30.80inside the $15 to $100 sweet spot
Price range
$7.02–$230.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #694 within Cycling. It carries 10,544 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#694in Cycling
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
10,544per listing
Listings tracked
71

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Winter Running Gear for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

112

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

29%

Top 20: 60%

Open market

61%

  • Brand 112%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Winter Running Gear for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 42.0×

Search terms

Top Winter Running Gear for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow clothes for men36K/yr
  • extreme cold weather gear46K/yr
  • ski clothes for men37K/yr
  • cold weather gear for men52K/yr
  • snow gear for men54K/yr
  • cold weather running gear men53K/yr
  • ropa para nieve hombre16K/yr
  • winter hiking gear17K/yr
  • ski gear for men38K/yr
  • extreme cold weather must haves16K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Running Gear for Men

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Warmth”
14%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Fits LARGE”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Winter Running Gear for Men questions

Answered from the same tracked data.