Winter Pajamas for Women

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

946K

Growth, 90 days vs prior 90

-76.4%

Conversion, latest week

0.4%

Market size, estimated

$89Ka year

Peak month

December31.8× the quietest month

Top search term

winter pajamas for women237K searches a year

Listings sell for $26.08 on average, from $9.66 to $53.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.08 that is $0 to $3K a year per listing.

Average price

$26.08inside the $15 to $100 sweet spot

Price range

$9.66–$53.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #1,107 within Sleep & Lounge. It carries 1,933 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

99%

Out of stock, average day

15.1%

Average rank

#1,107in Sleep & Lounge

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,933per listing

Listings tracked

90

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months