Winter Mittens Men

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-94.7%

Conversion, latest week

1.1%

Market size, estimated

$52Ka year

Peak month

December39.2× the quietest month

Top search term

burton mittens18K searches a year

Listings sell for $45.69 on average, from $5.96 to $127.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.69 that is $0 to $5K a year per listing.

Average price

$45.69inside the $15 to $100 sweet spot

Price range

$5.96–$127.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

7.4%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #240 within Gloves & Mittens. It carries 1,308 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

85%

Out of stock, average day

8.8%

Average rank

#240in Gloves & Mittens

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,308per listing

Listings tracked

55

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months