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Winter Hoodies for Men

Fail

Demand is soft, at -77.2% this quarter, so Winter Hoodies for Men is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$22K/yr266K searches / yr
90-day growth
-77.2%search demand this quarter
Competition
42%top-5 click share · 13 brands · 59 sellers

Flapen Score

Winter Hoodies for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Winter Hoodies for Men is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Hoodies for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Hoodies for Men 266K times last year and spent an estimated $22K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-77.2%
Conversion, latest week
0.3%
Market size, estimated
$22Ka year
Peak month
November33.4× the quietest month
Top search term
warm hoodies for men50K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $10.77 to $58.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.36 that is $0 to $3K a year per listing.

Average price
$28.36inside the $15 to $100 sweet spot
Price range
$10.77–$58.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #175 within Fashion Hoodies & Sweatshirts. It carries 28,426 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#175in Fashion Hoodies & Sweatshirts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
28,426per listing
Listings tracked
39

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Winter Hoodies for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

59

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

15%

  • Brand 140%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 15%)

Demand

Winter Hoodies for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.4×

Search terms

Top Winter Hoodies for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm hoodies for men50K/yr
  • winter hoodies for men73K/yr
  • winter hoodie31K/yr
  • mens fleece hoodies11K/yr
  • winter hoodies13K/yr
  • mens winter hoodies13K/yr
  • men fleece hoodie13K/yr
  • hoodie fleece6K/yr
  • warm hoodies10K/yr
  • mens winter hoodie17K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Hoodies for Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
22%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Too big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Winter Hoodies for Men questions

Answered from the same tracked data.