Winter Hiking Pants Women

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

0.5%

Market size, estimated

$23Ka year

Peak month

November2.6× the quietest month

Top search term

waterproof cargo pants women13K searches a year

Listings sell for $33.11 on average, from $15.54 to $103.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.11 that is $0 to $3K a year per listing.

Average price

$33.11inside the $15 to $100 sweet spot

Price range

$15.54–$103.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

17.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #1,250 within Active Pants. It carries 3,340 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#1,250in Active Pants

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,340per listing

Listings tracked

98

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months