Winter Heels

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

-26.7%

Conversion, latest week

0.3%

Market size, estimated

$31Ka year

Peak month

December3.4× the quietest month

Top search term

closed toe chunky heels27K searches a year

Listings sell for $35.54 on average, from $21.37 to $64.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.54 that is $0 to $4K a year per listing.

Average price

$35.54inside the $15 to $100 sweet spot

Price range

$21.37–$64.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

20.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Pumps. It carries 1,839 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#256in Pumps

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,839per listing

Listings tracked

117

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months