Winter Hats for Men

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -90.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

941K

Growth, 90 days vs prior 90

-90.7%

Conversion, latest week

1.6%

Market size, estimated

$240Ka year

Peak month

December49.8× the quietest month

Top search term

gorros para frios de hombres379K searches a year

Listings sell for $16.22 on average, from $6.75 to $31.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $16.22 that is $2K to $4K a year per listing.

Average price

$16.22inside the $15 to $100 sweet spot

Price range

$6.75–$31.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #389 within Skullies & Beanies. It carries 13,234 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#389in Skullies & Beanies

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

13,234per listing

Listings tracked

78

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months