Winter Gifts

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -68.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $795K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-68.6%

Conversion, latest week

0.9%

Market size, estimated

$795Ka year

Peak month

December18.7× the quietest month

Top search term

ugg socks394K searches a year

Listings sell for $65.77 on average, from $9.93 to $147.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $65.77 that is $16K to $33K a year per listing.

Average price

$65.77inside the $15 to $100 sweet spot

Price range

$9.93–$147.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$16K–$33K

Returns

2.3%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #609 within Socks & Hosiery. It carries 2,291 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

94%

Out of stock, average day

21.1%

Average rank

#609in Socks & Hosiery

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,291per listing

Listings tracked

100

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months