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Winnie the Pooh Sweatshirt

Fail

Buyers convert on only 0.4% of searches, so Winnie the Pooh Sweatshirt is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$41K/yr394K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
22%top-5 click share · 19 brands · 29 sellers

Flapen Score

Winnie the Pooh Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Winnie the Pooh Sweatshirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winnie the Pooh Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Winnie the Pooh Sweatshirt 394K times last year and spent an estimated $41K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
0.4%
Market size, estimated
$41Ka year
Peak month
December6.6× the quietest month
Top search term
winnie the pooh pajamas56K searches a year

02 · Price

A sale here is worth $26.61.

Listings sell for $26.61 on average, from $8.73 to $47.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.61 that is $0 to $3K a year per listing.

Average price
$26.61inside the $15 to $100 sweet spot
Price range
$8.73–$47.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #26,811 within Sleep & Lounge. It carries 604 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
89%
Out of stock, average day
10.1%
Average rank
#26,811in Sleep & Lounge
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
604per listing
Listings tracked
88

04 · Newcomers

1 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Winnie the Pooh Sweatshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

$0$817$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

22%

Top 20: 57%

Open market

10%

  • Disney38%
  • Richard Leeds International15%
  • Winnie the Pooh13%
  • Bioworld11%
  • HUNTFAMI9%
  • COSUSKET5%
  • Open — no brand owns it (13 brands, 10%)

Demand

Winnie the Pooh Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Winnie the Pooh Sweatshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • winnie the pooh pajamas56K/yr
  • winnie the pooh pajamas women45K/yr
  • winnie the pooh sweatshirt59K/yr
  • winnie the pooh pjs women23K/yr
  • winnie the pooh hoodie33K/yr
  • winnie the pooh sweater34K/yr
  • winnie the pooh pjs17K/yr
  • winnie the pooh sweatshirt for women24K/yr
  • winnie the pooh womens pajamas12K/yr
  • winnie the pooh jacket14K/yr

Reviews and returns

What reviews say buyers love and hate about Winnie the Pooh Sweatshirt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Size runs small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Winnie the Pooh Sweatshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data