Skip to content

Winnie the Pooh Costume

Fail

Buyers convert on only 0.3% of searches, so Winnie the Pooh Costume is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$88K/yr982K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
65%top-5 click share · 10 brands · 13 sellers

Flapen Score

Winnie the Pooh Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Winnie the Pooh Costume is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winnie the Pooh Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Winnie the Pooh Costume 982K times last year and spent an estimated $88K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
982K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
0.3%
Market size, estimated
$88Ka year
Peak month
October39.5× the quietest month
Top search term
winnie the pooh costume481K searches a year

02 · Price

A sale here is worth $27.89.

Listings sell for $27.89 on average, from $16.03 to $87.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $27.89 that is $7K to $14K a year per listing.

Average price
$27.89inside the $15 to $100 sweet spot
Price range
$16.03–$87.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #11,397 within Sleep & Lounge. It carries 2,878 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
5.3%
Average rank
#11,397in Sleep & Lounge
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,878per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Winnie the Pooh Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Brand 148%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Winnie the Pooh Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.5×

Search terms

Top Winnie the Pooh Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winnie the pooh costume481K/yr
  • winnie the pooh onesie150K/yr
  • winnie the pooh costume adult77K/yr
  • winnie the pooh onesie adult31K/yr
  • winnie the pooh onesies14K/yr
  • winnie the pooh halloween costume28K/yr
  • winnie the pooh adult costume19K/yr
  • pooh costume17K/yr
  • winnie the pooh costumes17K/yr
  • winnie the pooh costume women24K/yr

Reviews and returns

What reviews say buyers love and hate about Winnie the Pooh Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
9.6%of orders come back
“size up”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Winnie the Pooh Costume questions

Answered from the same tracked data.