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Wine Socks

Fail

Shoppers spend an estimated $19K a year here, so Wine Socks is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$19K/yr32K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
33%top-5 click share · 29 brands · 36 sellers

Flapen Score

Wine Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wine Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Socks 32K times last year and spent an estimated $19K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
5.5%
Market size, estimated
$19Ka year
Peak month
December16.2× the quietest month
Top search term
wine socks20K searches a year

02 · Price

A sale here is worth $10.88.

Listings sell for $10.88 on average, from $4.63 to $29.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.88 that is $0 to $1K a year per listing.

Average price
$10.88under the $15 to $100 sweet spot
Price range
$4.63–$29.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #145,466 within Socks & Hosiery. It carries 2,412 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
11.7%
Average rank
#145,466in Socks & Hosiery
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,412per listing
Listings tracked
42

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wine Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

36

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

33%

Top 20: 82%

Open market

40%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Wine Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

Reviews and returns

What reviews say buyers love and hate about Wine Socks

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
2.2%of orders come back
“are very short”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wine Socks questions

Answered from the same tracked data.