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Wine Red Sweater

Fail

Shoppers spend an estimated $0 a year here, so Wine Red Sweater is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$0/yr117K searches / yr
90-day growth
-87.4%search demand this quarter
Competition
24%top-5 click share · 24 brands · 31 sellers

Flapen Score

Wine Red Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wine Red Sweater is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Red Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Red Sweater 117K times last year and spent an estimated $0. The top 5 brands take 48% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-87.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
wine red sweater42K searches a year

02 · Price

A sale here is worth $27.76.

Listings sell for $27.76 on average, from $12.63 to $97.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.76 that is $0 to $3K a year per listing.

Average price
$27.76inside the $15 to $100 sweet spot
Price range
$12.63–$97.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
20.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #721 within Sweaters. It carries 1,945 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#721in Sweaters
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,945per listing
Listings tracked
41

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wine Red Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

31

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

24%

Top 20: 69%

Open market

46%

  • Brand 119%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Wine Red Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 76.2× · 8 of 12 months tracked

Search terms

Top Wine Red Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine red sweater42K/yr
  • wine sweater17K/yr
  • wine sweater women24K/yr
  • red wine sweater8K/yr
  • wine color sweater5K/yr
  • red wine sweater women6K/yr
  • wine red sweaters for women16K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Red Sweater

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
20.0%of orders come back
“Sizes inconsistent”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wine Red Sweater questions

Answered from the same tracked data.