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Wine Colored Dresses for Women

Fail

An estimated 29.8% of orders come back, so Wine Colored Dresses for Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$19K/yr451K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
10%top-5 click share · 85 brands · 96 sellers

Flapen Score

Wine Colored Dresses for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wine Colored Dresses for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Colored Dresses for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Colored Dresses for Women 451K times last year and spent an estimated $19K. The top 5 brands take 39% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.1%
Market size, estimated
$19Ka year
Top search term
wine colored dresses for women102K searches a year

02 · Price

A sale here is worth $39.04.

Listings sell for $39.04 on average, from $10.44 to $88.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $39.04 that is $0 to $4K a year per listing.

Average price
$39.04inside the $15 to $100 sweet spot
Price range
$10.44–$88.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
29.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #735 within Dresses. It carries 2,550 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
2.3%
Average rank
#735in Dresses
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
2,550per listing
Listings tracked
249

04 · Newcomers

11 of last year's 61 launches cleared the first-year sales bar.

61 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
61
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wine Colored Dresses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

85 falling

Sellers

96

Top-5 brand share

39%

Top 20: 73%

Top-5 click share

10%

Top 20: 27%

Open market

59%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Wine Colored Dresses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Wine Colored Dresses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine colored dresses for women102K/yr
  • wine dress68K/yr
  • wine dress for women61K/yr
  • vestidos color vino31K/yr
  • vestido color vino22K/yr
  • wine colored dress25K/yr
  • red wine dress for women32K/yr
  • wine color dress17K/yr
  • wine red dresses13K/yr
  • wine color dress for women16K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Colored Dresses for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
29.8%of orders come back
“To short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wine Colored Dresses for Women questions

Answered from the same tracked data.