windbreaker women
Worth a lookShows a sweet-spot price point ($30.17 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Incredible$16.20–$57.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,108.94avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 1.3M searches
Returns
Bad9.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, windbreaker women is a $112K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
windbreaker women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #348
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 1.8%
- Avg brand age
- 39 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
68
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
21%
Top 20: 51%
Open market
51%
- 33,000ft11%
- Locachy11%
- Yousify10%
- Amazon Essentials6%
- CRIPOM5%
- Columbia5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +20.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.8×
Top windbreaker women search terms
- windbreaker jacket women530K/yr
- wind breaker jacket womens191K/yr
- womens windbreaker jacket123K/yr
- womens windbreaker79K/yr
- windbreaker women62K/yr
- women windbreaker jacket45K/yr
- womens windbreaker jackets32K/yr
- womens windbreaker jacket with hood35K/yr
- black windbreaker women30K/yr
- lightweight windbreaker jacket women23K/yr
Top windbreaker women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker
33,000ft$35.874.5★1,668 rev
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M
Locachy$23.704.5★288 rev
Muzeca Womens Waterproof Rain Jackets Lightweight Packable Raincoats Outdoor Hooded Windbreaker with Pockets Black Large
Muzeca$23.904.3★1,611 rev
JMinger Womens Raincoats Windbreaker Rain Jacket Waterproof Lightweight Outdoor Hooded Rain Poncho with Pockets Black
JMinger$22.674.2★1,749 rev
Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket
Yousify$26.113.9★195 rev
Newest
by launch date
Yousify Womens Casual Lightweight Jackets Hooded Windbreaker Jacket Sun Protection Coat Spring Outerwear
Yousify$28.7854 rev
Fisoew Quarter Zip Pullover Women UPF 50+ Lightweight Windbreaker Jacket Running Hiking Outdoor Pullover with Pocket
Fisoew$33.3079 rev
Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket
Yousify$26.11195 rev
Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket
Yousify$29.40195 rev
Columbia Womens Spire Valley Windbreaker White/Black/Cirrus Grey Large
Columbia$52.3197 rev
Trending
90-day click momentum
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Beige S
Locachy$22.984.5★
Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M
Gacaky$21.164.6★
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black S
Locachy$23.804.5★
Yousify Womens Casual Lightweight Jackets Hooded Windbreaker Jacket Sun Protection Coat Spring Outerwear
Yousify$28.784.2★
Columbia Womens Spire Valley Windbreaker White/Black/Cirrus Grey Large
Columbia$52.314.7★
What buyers say about windbreaker women
What buyers praise and complain about, mined from review topics.What buyers love
“the fit is snug”
“Lightweight and easy to pack”
“Good quality, very functional”
“Excellent value”
“Perfect for cool weather”
“Exactly what I wanted”
“Soft and comfortable”
“The color is very pretty”
“Actually water repellent”
“it does keep you warm”
What buyers complain about
“Shorter than expected”
“Not waterproof”
“definitely lacking in quality construction”
“I thought it wouldve been more thick”
“Cheap material”
“Zipper doesnt work great either”
“Wrinkles”
“Too thin”
“Not very breathable”
“There are no pockets”
Top return reasons
Common questions
- Is windbreaker women profitable to sell on Amazon United States?
- The niche generates $112K/yr across 108 tracked products. 22 of 47 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the windbreaker women niche?
- 38 brands and 68 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in windbreaker women?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 9.9% — above our launch gate.
- When does demand for windbreaker women peak?
- Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the windbreaker women niche?
- Listings span $16.20–$57.20; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 1,109 reviews — the moat a new listing must climb.