Windbreaker Jackets for Men

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

0.5%

Market size, estimated

$272Ka year

Peak month

November1.8× the quietest month

Top search term

windbreaker jackets for men520K searches a year

Listings sell for $32.65 on average, from $13.20 to $110.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $32.65 that is $0 to $3K a year per listing.

Average price

$32.65inside the $15 to $100 sweet spot

Price range

$13.20–$110.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

6.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #110 within Jackets & Coats. It carries 2,538 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#110in Jackets & Coats

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,538per listing

Listings tracked

73

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

48 months