windbreaker jackets for men
Worth a lookShows a sweet-spot price point ($32.65 avg), but weak search conversion (0.5%) keeps it on the watch list.
Avg price
Incredible$32.65avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$13.20–$110.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$272K$272K/yr · 1.7M searches
Review moat
Okay2,537.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, windbreaker jackets for men is a $272K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
windbreaker jackets for men market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $196K–$261K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.3%
- Avg brand age
- 48 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
84
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
24%
Top 20: 60%
Open market
41%
- UIQUR27%
- Columbia10%
- Outdoor Ventures6%
- APEXUP6%
- 33,000ft5%
- TACVASEN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Top windbreaker jackets for men search terms
- windbreaker jackets for men520K/yr
- mens windbreaker217K/yr
- wind breaker jackets mens215K/yr
- mens windbreaker jackets lightweight98K/yr
- windbreaker men105K/yr
- mens windbreakers80K/yr
- mens windbreaker jacket52K/yr
- impermeable para hombre46K/yr
- men windbreaker jacket47K/yr
- anorak jacket men60K/yr
Top windbreaker jackets for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.114.4★1,229 rev
APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)
APEXUP$19.734.6★1,342 rev
TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket
TACVASEN$32.144.5★10,442 rev
33 000ft Packable Rain Jacket Mens Lightweight Waterproof Rain Shell Jacket Raincoat with Hood for Golf Cycling Windbreaker
33,000ft$29.144.5★5,237 rev
Columbia Mens Watertight II Jacket 2024 Collegiate Navy Large
Columbia$58.174.6★681 rev
Newest
by launch date
UIQUR Mens Rain Jacket Windbreaker Waterproof Jacket Raincoat Cycling Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.58233 rev
UIQUR Mens Rain Jacket Lightweight Windbreaker Waterproof Raincoat Cycling Running Hiking Gear Hood Packable Black XL
UIQUR$18.57167 rev
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.57197 rev
EIGIOO Mens Hooded Windbreaker Jacket Lightweight Waterproof for Hiking Black XL
EIGIOO$35.9544 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Navy Blue L
UIQUR$17.871,229 rev
Trending
90-day click momentumEIGIOO Mens Hooded Windbreaker Jacket Lightweight Waterproof for Hiking Black XL
EIGIOO$35.954.6★
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Grey XL
UIQUR$18.294.4★
UIQUR Mens Rain Jacket Windbreaker Waterproof Jacket Raincoat Cycling Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.584.3★
Columbia Mens Watertight II Jacket 2024 Collegiate Navy Large
Columbia$58.174.6★
APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)
APEXUP$19.734.6★
What buyers say about windbreaker jackets for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Seems well made”
“It's a lightweight jacket”
“Perfect for winter”
“Good value”
“Fully waterproof”
“very comfortable”
“As advertised”
“I enjoy this for summer wear as it allows me to wear a jacket while not being too hot”
“The pockets are placed perfectly”
What buyers complain about
“Not a good fit”
“Not water proof”
“From the beginning I thought the zipper felt clunky”
“Cheap material”
“New ones not as good”
“not as thick as a rain coat”
“a bit pricey”
“Very thin”
“Not very warm”
“Fabric doesn't breathe”
Top return reasons
Common questions
- Is windbreaker jackets for men profitable to sell on Amazon United States?
- The niche generates $272K/yr across 73 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the windbreaker jackets for men niche?
- 32 brands and 84 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in windbreaker jackets for men?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 6.9% — above our launch gate.
- When does demand for windbreaker jackets for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the windbreaker jackets for men niche?
- Listings span $13.20–$110.83; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.