Is windbreaker jacket profitable to sell on Amazon United States?

The niche generates $70K/yr across 68 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (36/100).

How competitive is the windbreaker jacket niche?

31 brands and 93 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in windbreaker jacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 10.1% — above our launch gate.

When does demand for windbreaker jacket peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the windbreaker jacket niche?

Listings span $15.44–$147.01; the average listing price is $53.27 (sweet spot $15–$100). The average incumbent carries 3,898 reviews — the moat a new listing must climb.

windbreaker jacket

Skip it

Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$53.27

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$15.44–$147.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,897.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 873K searches

Returns

Bad10.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-49.6%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, windbreaker jacket is a $70K/yr Amazon United States market (873K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

windbreaker jacket market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $133K–$160K; units × avg price
Conversion rate: 0.1%
Avg BSR: #425
Page quality: 0%
Prime: 99%
Sponsored: 84%
Out of stock: 5.4%
Avg brand age: 48 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

36%

Top 20: 61%

Open market

33%

Dickies50%
BAERSkin5%
EKLENTSON4%
33,000ft3%
TACVASEN3%
Carhartt3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top windbreaker jacket search terms

military jacket123K/yr -34.3%0.1% conv.
dickies jackets for men145K/yr -55.2%0.2% conv.
mens golf jacket45K/yr -9.7%0.0% conv.
dickies eisenhower jacket42K/yr -32.0%0.7% conv.
eisenhower jacket37K/yr -30.8%0.2% conv.
quilted jacket men86K/yr -74.2%0.0% conv.
flight jackets for men45K/yr -54.7%0.0% conv.
softshell jacket32K/yr -43.4%0.0% conv.
mens quilted jacket80K/yr -75.3%0.0% conv.
mens tactical jacket51K/yr -68.7%0.1% conv.

All search terms

Top windbreaker jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dickies Mens Zip Front Jacket with 3 Pockets 360 Stretch and Moisture Wicking Fabric DK342 L Black

Dickies$34.904.4★35 rev

Dickies Mens Lined Eisenhower Jacket Black Medium

Dickies$61.304.5★11,046 rev

Dickies Unlined Eisenhower Jacket DARK NAVY L RG

Dickies$56.504.5★3,541 rev

Dickies Mens Lined Eisenhower Jacket Black X-Large

Dickies$61.864.5★11,046 rev

Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow

BAERSkin$97.614.5★434 rev

Newest

by launch date

Chef Works Mens Utility Chore Coat Navy Large

Chef Works$73.9648 rev

9mo ago

M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor

M MAELREG$20.4150 rev

10mo ago

Dickies Mens Lightweight Casual Twill Utility Jacket Black Small

Dickies$55.6315 rev

10mo ago

Runcati Mens Military Jacket Full Zip and Button Safari Field Jacket Multi Pocket Cargo Outdoor Coat

Runcati$32.3782 rev

11mo ago

Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow

BAERSkin$97.61434 rev

1y ago

What buyers say about windbreaker jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“It is most importantly fits to the size stated”

Warmth15%

“keeps me warm”

Quality-Overall13%

“It's well made”

Pockets/Compartments7%

“Lots of pockets for the price”

Comfort-Overall4%

“is comfortable to wear”

Value For Money4%

“Great value”

Material Quality4%

“durable material that I know should last a while”

Weather Proof3%

“wind resistant”

Advertised Vs Actual Product3%

“as advertised”

Weight Light2%

“Lightweight with comfort”

What buyers complain about

Size-Overall23%

“Didn't fit”

Quality-Overall10%

“has dropped in quality significantly”

Zipper Quality5%

“Zipper broke”

Value For Money4%

“not worth $30 more like $15”

Stitch/Finish/Polish4%

“the sewing and finish were terrible”

Material Quality2%

“the material that the jacket is made of was not what I was looking for”

Color2%

“Black Is More Like a Grayish Black”

Thickness2%

“Jacket is thick”

Fastener Quality2%

“my only complaint is it doesnt have a draw string on the hood”

Thin2%

“Too thin”

Top return reasons

Size-Overall55%

Sleeve Fit6%

Chest Fit6%

Material Quality4%

Color3%

Waist Fit3%