Windbreaker Jacket

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

873K

Growth, 90 days vs prior 90

-49.6%

Conversion, latest week

0.1%

Market size, estimated

$70Ka year

Peak month

December6.2× the quietest month

Top search term

military jacket123K searches a year

Listings sell for $53.27 on average, from $15.44 to $147.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $53.27 that is $0 to $5K a year per listing.

Average price

$53.27inside the $15 to $100 sweet spot

Price range

$15.44–$147.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

10.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #425 within Shops. It carries 3,898 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

5.4%

Average rank

#425in Shops

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,898per listing

Listings tracked

68

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months