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wilson tennis shoes women

Skip it

High returns (12.6%) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 3Competition 90Returns 0Price range 64Avg price 81Brand share 2Review moat 51Quality gap 65

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$83.54

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$23.50–$143.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,458.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 154K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Returns

Bad12.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, wilson tennis shoes women is a $28K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wilson tennis shoes women market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$42K–$63K
units × avg price
Conversion rate
0.2%
Avg BSR
#703
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
18.4%
Avg brand age
36 months
Avg seller age
139 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

84

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

25%

Top 20: 57%

Open market

0%

  • ASICS60%
  • WILSON35%
  • adidas3%
  • K-Swiss1%
  • New Balance1%
  • SERNIAL0%
  • Open — no brand owns it (1 brand, 0%)

Demand

Weekly Amazon search volume, last 41 weeks — -4.2% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top wilson tennis shoes women search terms

  • wilson tennis shoes women38K/yr
  • asics tennis shoes women23K/yr
  • tennis shoes womens asics18K/yr
  • womens asics tennis shoes19K/yr
  • asics women tennis shoes14K/yr
  • tenis para jugar tenis mujer9K/yr
  • tennis shoes for tennis8K/yr
  • asics womens tennis court shoes8K/yr
  • asic tennis shoes for women8K/yr
  • asics womens tennis sneakers6K/yr
All search terms

Top wilson tennis shoes women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5664%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wilson tennis shoes women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall30%

“Amazingly comfortable”

Size-Overall19%

“Fit well”

Value For Money6%

“Good value”

Quality-Overall5%

“But overall great shoe”

Color4%

“I was pleasantly surprised that the color is pretty”

Advertised Vs Actual Product3%

“Shoes looked exactly as pictured”

Arch Support3%

“Great fit and arch support”

Ease Of Cleaning3%

“easy to clean”

Weight Light3%

“Lightweight”

Exercise/Sports Suitability2%

“Great for long Runs”

What buyers complain about

Size-Overall21%

“Run Big”

Comfort-Overall11%

“Not Comfortable”

Durability6%

“They wore out so fast”

Shape/Style4%

“however this style has no support whatsoever”

Cushion4%

“They don't have a good deal of padding”

Pain Relief-Overall4%

“causing pain at the ball of the foot”

Quality-Overall4%

“They look really cheap”

Exercise/Sports Suitability3%

“causing too much pressure while running”

Material Quality2%

“Cheap material”

Hard Feel2%

“Very stiff”

Top return reasons

Feet Fit27%
Size-Overall25%
Length12%
Width11%
Comfort-Overall6%
Color3%
Material Quality3%
Advertised Vs Actual Product2%
Cushion1%
Shape/Style1%

Common questions

Is wilson tennis shoes women profitable to sell on Amazon United States?
The niche generates $28K/yr across 84 tracked products. 15 of 28 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (35/100).
How competitive is the wilson tennis shoes women niche?
7 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in wilson tennis shoes women?
Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 12.6% — above our launch gate.
What does it cost to enter the wilson tennis shoes women niche?
Listings span $23.50–$143.81; the average listing price is $83.54 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.