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Wilma Flintstone Wig

Fail

An estimated 14.9% of orders come back, so Wilma Flintstone Wig is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$34K/yr77K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
54%top-5 click share · 15 brands · 17 sellers

Flapen Score

Wilma Flintstone Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wilma Flintstone Wig is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wilma Flintstone Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Wilma Flintstone Wig 77K times last year and spent an estimated $34K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
1.7%
Market size, estimated
$34Ka year
Peak month
October154.7× the quietest month
Top search term
wilma flintstone wig50K searches a year

02 · Price

A sale here is worth $25.91.

Listings sell for $25.91 on average, from $11.73 to $44.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.91 that is $0 to $3K a year per listing.

Average price
$25.91inside the $15 to $100 sweet spot
Price range
$11.73–$44.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #3,375 within Wigs. It carries 166 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
76%
Out of stock, average day
13.9%
Average rank
#3,375in Wigs
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
166per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wilma Flintstone Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

17

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

32%

  • Brand 115%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Wilma Flintstone Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 154.7×

Search terms

Top Wilma Flintstone Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wilma flintstone wig50K/yr
  • wilma wig18K/yr
  • wilma wig flintstones6K/yr
  • wilma flintstone costume adult wig3K/yr

Reviews and returns

What reviews say buyers love and hate about Wilma Flintstone Wig

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Shape/Style”
14.9%of orders come back
“The front piece was difficult to style”
A buyer, on “Shape/Style”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wilma Flintstone Wig questions

Answered from the same tracked data.