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Willy Wonka Costume Kids

Fail

Demand is soft, at -51.1% this quarter, so Willy Wonka Costume Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$12K/yr79K searches / yr
90-day growth
-51.1%search demand this quarter
Competition
50%top-5 click share · 13 brands · 33 sellers

Flapen Score

Willy Wonka Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Willy Wonka Costume Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willy Wonka Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Willy Wonka Costume Kids 79K times last year and spent an estimated $12K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-51.1%
Conversion, latest week
0.5%
Market size, estimated
$12Ka year
Peak month
October47.6× the quietest month
Top search term
willy wonka costume kids61K searches a year

02 · Price

A sale here is worth $30.94.

Listings sell for $30.94 on average, from $11.26 to $51.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $30.94 that is $0 to $3K a year per listing.

Average price
$30.94inside the $15 to $100 sweet spot
Price range
$11.26–$51.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #1,458 within Boys. It carries 777 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
20.0%
Average rank
#1,458in Boys
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
777per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Willy Wonka Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

33

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

14%

  • Brand 147%
  • Brand 218%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 14%)

Demand

Willy Wonka Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 47.6×

Search terms

Top Willy Wonka Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • willy wonka costume kids61K/yr
  • wonka costume kids5K/yr
  • kids willy wonka costume8K/yr
  • willy wonka kids costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Willy Wonka Costume Kids

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
13.8%of orders come back
“Sizing is ridiculous”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Willy Wonka Costume Kids questions

Answered from the same tracked data.