William Afton

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

831K

Growth, 90 days vs prior 90

-38.3%

Conversion, latest week

0.2%

Market size, estimated

$48Ka year

Peak month

October12.7× the quietest month

Top search term

fnaf costume247K searches a year

Listings sell for $30.26 on average, from $4.65 to $80.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.26 that is $0 to $3K a year per listing.

Average price

$30.26inside the $15 to $100 sweet spot

Price range

$4.65–$80.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #16,083 within Boys. It carries 750 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

84%

Out of stock, average day

13.7%

Average rank

#16,083in Boys

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

750per listing

Listings tracked

67

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months