william afton
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.26avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.65–$80.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good749.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 831K searches
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, william afton is a $48K/yr Amazon United States market (831K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
william afton market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #16,083
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 63%
- Out of stock
- 13.7%
- Avg brand age
- 40 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
102
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
31%
Top 20: 61%
Open market
17%
- Rubies42%
- Bioworld18%
- Bienvenu9%
- Vaianie6%
- Willyacos5%
- Magoog3%
- Open — no brand owns it (17 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 12.7×
Top william afton search terms
- fnaf costume247K/yr
- fnaf cosplay88K/yr
- five nights at freddys costume139K/yr
- freddy fazbear costume128K/yr
- five nights at freddys costumes17K/yr
- fnaf costumes25K/yr
- springtrap costume for kids13K/yr
- freddy costume29K/yr
- fnaf costumes for kids11K/yr
- fnaf costume kids16K/yr
Top william afton products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies at Party City Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium
Rubies$27.424.4★2,636 rev
Bienvenu Women Stretch Striped Socks Knee High Stockings Long Arm Warmer Fingerless Mitten Gloves White
Bienvenu$16.874.6★6,675 rev
Vaianie Adult Bear Plush Jumpsuit Pajamas Cosplay One Piece Halloween Costume Sleepwear Homewear Unisex Brown
Vaianie$46.094.5★20 rev
Rubies at Party City Five Nights At Freddys: Foxy Costume for Kids by Rubies Boys Medium
Rubies$29.384.3★4,006 rev
Rubies Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium
Rubies$30.124.3★1,144 rev
Newest
by launch date
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10
Bioworld$34.111 rev
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14
Bioworld$34.081 rev
Bioworld Five Nights At Freddys Game Over All-Over Print Boys Black Long Sleeve Hooded Blanket-6-8
Bioworld$36.4227 rev
Bioworld Five Nights At Freddys Freddy Fazbear Boys 2-Pack Cosplay Zip Front Hoodie & Joggers Set-4
Bioworld$39.8724 rev
Bioworld Five Nights at Freddys Foxy Character Mens Full-Zip Cosplay Hoodie -XL Orange
Bioworld$35.3541 rev
Trending
90-day click momentumBioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10
Bioworld$34.115.0★
Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14
Bioworld$34.085.0★
Movie Freddy Costume Purple Shirt Pants Uniform Outfit Full Suit with Hat for Men Adult (Purple M)
Willyacos$44.333.1★
Bestjybt Women Striped Thigh High Socks Over Knee Socks Knee High Costume Stockings Leg Warmers (Black+White)
Bestjybt$10.364.6★
Bioworld Five Nights at Freddys Foxy Character Mens Full-Zip Cosplay Hoodie -XL Orange
Bioworld$35.354.4★
What buyers say about william afton
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Lots of fun”
“good fit”
“Reasonably priced”
“Fun gift”
“it's soft like the other plushies they made”
“My son FNAF collection”
“Just as advertised”
“Very bright”
“it is very comfortable”
What buyers complain about
“Stopped working”
“However, the mask doesn't fit very well because it is like a flat mask and not one that can curve to your face”
“I was expecting better quality for what I paid”
“charging problem”
“eyes barely glow”
“does not work again afterward”
“the materials feel a bit basic”
“But also not even worth the discounted price”
“it's very flimsy”
“The shoulders are too narrow”
Top return reasons
Common questions
- Is william afton profitable to sell on Amazon United States?
- The niche generates $48K/yr across 67 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the william afton niche?
- 23 brands and 102 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in william afton?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.4%.
- When does demand for william afton peak?
- Demand peaks in Sep–Oct; the busiest month runs 12.7× the quietest.
- What does it cost to enter the william afton niche?
- Listings span $4.65–$80.27; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.