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Willa Zombies Costume

Fail

Shoppers spend an estimated $20K a year here, so Willa Zombies Costume is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$20K/yr56K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
55%top-5 click share · 12 brands · 46 sellers

Flapen Score

Willa Zombies Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Willa Zombies Costume is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willa Zombies Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Willa Zombies Costume 56K times last year and spent an estimated $20K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
1.2%
Market size, estimated
$20Ka year
Top search term
willa costume7K searches a year

02 · Price

A sale here is worth $30.19.

Listings sell for $30.19 on average, from $13.20 to $58.08. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.19 that is $0 to $3K a year per listing.

Average price
$30.19inside the $15 to $100 sweet spot
Price range
$13.20–$58.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 39.6% of listings are out of stock. The average listing ranks #8,693 within Boys. It carries 151 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
75%
Out of stock, average day
39.6%
Average rank
#8,693in Boys
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
151per listing
Listings tracked
20

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Willa Zombies Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

46

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

12%

  • Brand 126%
  • Brand 219%
  • Brand 318%
  • Brand 410%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (6 brands, 12%)

Demand

Willa Zombies Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 35.0× · 9 of 12 months tracked

Search terms

Top Willa Zombies Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • willa costume7K/yr
  • willa zombies costume30K/yr
  • zombies willa costume4K/yr
  • willa zombies costume kids5K/yr
  • willa costume zombies 49K/yr

Reviews and returns

What reviews say buyers love and hate about Willa Zombies Costume

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Top ran a little big”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Willa Zombies Costume questions

Answered from the same tracked data.