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Wild Kratts Toy

Fail

Buyers convert on only 2.3% of searches, so Wild Kratts Toy is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$139K/yr165K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
67%top-5 click share · 10 brands · 13 sellers

Flapen Score

Wild Kratts Toy against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wild Kratts Toy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wild Kratts Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Wild Kratts Toy 165K times last year and spent an estimated $139K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
2.3%
Market size, estimated
$139Ka year
Peak month
October7.8× the quietest month
Top search term
wild kratts costume90K searches a year

02 · Price

A sale here is worth $36.32.

Listings sell for $36.32 on average, from $20.98 to $68.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.32 that is $4K to $9K a year per listing.

Average price
$36.32inside the $15 to $100 sweet spot
Price range
$20.98–$68.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 33.8% of listings are out of stock. The average listing ranks #1,577 within Boys. It carries 902 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
67%
Out of stock, average day
33.8%
Average rank
#1,577in Boys
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
902per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wild Kratts Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Brand 130%
  • Brand 221%
  • Brand 318%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Wild Kratts Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.8×

Search terms

Top Wild Kratts Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wild kratts costume90K/yr
  • wild kratts creature power suit22K/yr
  • wild kratts vest15K/yr
  • wild kratts power suit8K/yr
  • creature power suit7K/yr
  • wild kratts costume kids7K/yr
  • wild kratt costume3K/yr
  • wild kratts halloween costume3K/yr
  • kratt brothers costume5K/yr
  • wild kratts costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Wild Kratts Toy

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
40%of negative reviews mention “Size-Overall”
3.1%of orders come back
“small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wild Kratts Toy questions

Answered from the same tracked data.